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By Donald Belfall (Published by CSAE)
This book focuses on value creation and value management in membership-based organizations. Value consciousness is entrenched in consumer society, and associations are not exempt from this trend. This book will assist association boards and staff in understanding the positive impact that proactive member value management can have on the association's performance, and how the process itself can serve as an ongoing catalyst to focus staff and board members' attention.
This book is a must-read for association CEOs, staff, and volunteers, as well as advisors and suppliers to associations. |
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