The ROI of Membership: Today's Missing Link for Explosive Growth


Non-Member Price

$60.00

Member Price

$55.00



Non-Member Price

$60.00

Member Price

$55.00

Ratings


Format: Softcover
Dimensions: 23 cm x 15 cm ; 169 pages
Publisher: Ryjon Books
Copyright: 2014
Product Code: 3110
ISBN: 978-0-9785434-0-2

Product Details

Recruit more members quicker while boosting retention rates. This is a comprehensive "how to" guide for the new era of member recruitment. This new model is an earthquake paradigm shift for demonstrating member ROI.

  • You will discover how easy it is to:
  • Effectively recruit and retain with member-only benefits.
  • Prove and communicate member ROI in real-dollar numbers.
  • Tum members intro recruitment evangelists.
  • Write sales copy explaining "what's in it for the member."
  • Increase your organization's total value proposition.
  • Sell the idea that membership is everybody's business.

Ed Rigsbee is an association executive and a consultant. He helps membership organizations everywhere to achieve explosive growth through proving the ROI of membership. He is the author of six books and over 2,000 articles. He travels internationally as a keynote speaker and consultant sharing his expertise in alliance development and member recruitment. He is the founder and CEO of a non -profit charity and one of the very few that holds the CSP (Certified Speaking Professional) and the CAE (Certified Association Executive).

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