Social Intelligence Demystified - How Associations Can Master The New Rules of Engagement in the Digital World Out of Stock
Dimensions: 22.5 cm x 15 cm ; 158 pages
Product Code: 1601
The Internet has had a profound impact on the way people come together and discover information, resulting in a new form of social intelligence that affects all associations. Not-for-profits are uniquely positioned to dominate under the new rules of engagement, yet they face significant risks and must be prepared for tough competition from the business sector.
In this important and timely publication, social media expert, Julie King, provides association leaders, staff and volunteers with a concise, big-picture understanding of these changes and how to move forward using actionable steps. This fascinating book empowers associations to make smart decisions about how they can and should be leveraging digital technologies in their organizations and provides an invaluable array of tools for them to do so.