Advocacy & Government Relations

This Isn't Your Grandpa's Advocacy

By Ken Cousineau, CAE
The starting point for any advocacy process is to identify, in very specific terms, your issue or “ask”. Read More..

2017 Government and Political Trends

By Huw Williams

Government and Political Trends: Advocacy - Consider Federal Collaboration with the Provinces; Increased Importance of Grassroots Advocacy; Championing Your Cause in Caucus

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Building a Government Relations Program

By Brendan Hawley

You will know when you are that asset when you are called upon to comment on government activities before they see the light of day.

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Breaking Through the Clutter

By Susie Grynol, CAE

Association executives need to be distinctly in tune with each of their member segments in order to understand what communication methods make the most sense.

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From the Editor’s Desk

By Sandi L. Humphrey, CAE
Need to ensure our members are clear about the benefits they accrue as a result of our advocacy efforts. Read More..

The Need for Focus in Advocacy

By Ryan Clarke, LL.B.

Ask a decision-maker for the one thing you need them to do, not a list of what you want from them.

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Helping Get Advocacy Right

By Huw Williams
By definition, associations are political organizations. In the simplest terms, associations are forums where like-minded interests come together to help push for common objectives. The irony is that if association executives are unable to deal effectively with internal politics then the association as a whole cannot be an effective external advocate for its members. Read More..

CAE® Students Discuss...Advocacy

Discuss when you would or would not use a confrontational approach in advocacy activity.


Student #1

Our association has never taken a confrontational approach in advocacy activities. Whenever a confrontational approach has been explored, there is a reluctance to move in that direction as it could compromise the outcomes to those our members serve.  It could also have an impact on the image and reputation of our members who are currently ranked as trusted professionals. A confrontational approach was taken by a sister organization in another province a few years ago and the result was a tarnished reputation and a refusal on behalf of government to meet with that organization.  It has taken two years of relationship-building to repair the damage that was done as a result of that approach.

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Don’t Forget to Talk to the Opposition!

By Matthew Thornton
Talking to the opposition is a government relations tactic employed by few associations — and employed well by fewer still. While there are risks to be minimized, establishing a relationship with the opposition parties should be a key component of every association’s advocacy strategy. Using best practices while avoiding the pitfalls will ensure you constructively engage opposition MPPs while building credibility, trust and relationships on both sides of the aisle at Queen’s Park. Read More..

Avoiding Mistakes: 10 Mistakes to Avoid When Dealing with Government

By Bob Richardson & Amy Ringdahl
Getting government officials to do what you want them to do can be a very challenging process for an association. Much has been published on best practices to follow, but not so much on the mistakes that associations should avoid. Below is a list of the 10 most common mistakes that we observe organizations making when dealing with government. Read More..