Book Catalogue

Social Intelligence Demystified: How Associations Can Master The New Rules of Engagement in the Digital World

By Julie King

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Description

The Internet has had a profound impact on the way people come together and discover information, resulting in a new form of social intelligence that affects all associations. Not-for-profits are uniquely positioned to dominate under the new rules of engagement, yet they face significant risks and must be prepared for tough competition from the business sector. In this important and timely publication, social media expert, Julie King, provides association leaders, staff, and volunteers with a concise, big-picture understanding of these changes and how to move forward using actionable steps. This fascinating book empowers associations to make smart decisions about how they can and should be leveraging digital technologies in their organizations and provides an invaluable array of tools for them to do so.

Content

  • Understanding the Content Paradigm
  • Discoverability and the Essentials of Search
  • Keywords - The DNA of the Web
  • Understanding and Mapping the Drivers of Social Intelligence
  • Creating  Content to Engage
  • The Dandelion Effect
  • Facebook, LinkedIn, or Twitter? Understanding and TrackingYour High-Level Social Strategy
  • Developing and Implementation Plan
  • Looking forward and KNwoing When to Pivot
  • A Sample Content Planning Guides
  • A Case Study
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