By David Nour
Description
LinkedIn. Twitter. Facebook. You're there, but is your social networking presence driving growth, cost performance, or other quantifiable outcomes? How are your members and customers better off because of your social media platforms?
Beyond doing social, organizations must transform their strategic vision, structure and governance, capabilities, talent development and operational execution to become more social enabled. That's where social market leadership can create a unique and highly sustainable differentiation. Return on Impact defines a valuable roadmap in that transformation by providing a fundamentally different approach to evolving an organization's strategic vision, governance model and "iTunifying" its capabilities.
Based on interviews with association and corporate senior executives, case studies, examples, illustrations and pragmatic advice, this book reveals that success from social media comes from more than picking the right tools. Placing members and customers at the centre of the organization's purpose, capabilities and evolution isn't just a luxuty, it's a necessity. With the IMPACT model - immerse, member, participate, accredit, community and transform, David Nour presents an iterative, predictable, repeatable process for leveraging social media.