Association Insights


The Power of Event Storytelling

Aug 01 2017

You've set the theme, planned the décor, and selected the perfect name. Now that your event is ready to impress, what stories will it tell? Truly, in the age of digital distractions and information overload, the conventions and meetings that make the biggest impressions are those which support and encourage storytelling among both presenters and delegates.

Clicking with your Members

Jul 18 2017

“If you build it, they will come” may work for Hollywood farmers, but that same magic rarely applies to launching a website. In reality, building an online presence requires an equal – if not greater – investment in advertising tactics that will convince your target audience to give you a click.

Moving Beyond Email: 6 More Ways to Use Marketing Automation

Jun 06 2017

There's more to marketing automation than personalized, drip emails. True, crafting a targeted email campaign that is delivered to the right person at the right time is key, but there are additional communication channels that can take marketing automation to the next level. 

Preparing a Volunteer for the Role of Chairman

Apr 25 2017

Preparing a volunteer for the role of chairing a board or committee is an important step that can influence the long-term success and stability of any non-profit organization.
To understand the nuances of this delicate process, we spoke to Dave Bennett, a professional registered parliamentarian with over 15 years in senior management with non-profit associations and over 25 years in executive management. His advice? Don’t overlook the proven benefits of coaching.

Win Attendees’ Hearts with Food!

Apr 11 2017

The rise in foodies is impacting how planners are designing upcoming events.
Attendees are looking for more than standard buff et food. Québec City, a leading reference in meetings and conventions that ranks among the 20 World’s Best Food Cities according to the readers of Condé Nast Traveler, has compiled a list of some tasteworthy ideas that are sure to delight even the most sophisticated palates.

Grow Your Members by Changing Your Workplace Culture

Apr 11 2017

Still counting on old tricks to attract new members? Don't be surprised if they don't come knocking. Today's workplace professionals are becoming more connected, fast-paced, and tech-savvy than ever before, and reaching them means investing in the innovations, skills, and talent that will help your association keep pace.

Destination matters when selecting an event venue

Apr 11 2017

You can book the largest venue with the most impressive specs, but if its location is lacking, your event may not draw the attendance it deserves. “As a venue, we can offer a fantastic facility that supports large conventions and events with great service and exceptional food and beverage, but at the end of the day it's the destination that brings everything to life,” says Jeff Dixon, Vice President of Sales at Scotiabank Convention Centre and Niagara Falls Business Events.