It’s one thing to say that doing business with your venue is easy, but it's another thing entirely to back it up. For Scotiabank Convention Centre (SCCN) in Niagara Falls, Ontario, being “easy to work with” extends far beyond planning assistance and dedicated staff. According to President and General Manager Noel Buckley, it’s a philosophy that's embedded throughout every corner of the company, a mantra shared across different departments, and a guiding principle that unifies their team: “We’ve identified this as one of our key organizational pillars, knowing fully well that we have the right people and practices to make it happen.”
As an event planner, we’ve all been there. We’re organizing a convention, tradeshow or corporate event. And we’re asked one of the most catch-22’s of them all: what’s the theme?
We here you. From 80s parties to The Great Gatsby ambiances to James Bond missions, themed events are touch and go. Go overboard and attendees can view your event as the ultimate in kitsch. Tone it down to subterranean levels—and event goers will feel underwhelmed at best.
Communicating with members can be intimidating in the digital age. What if your email has a typo? What if your e-newsletter has a broken link? What if that new (and expensive) website simply doesn't click with your audience? The short answer: Relax. “A lot of associations spend too much time over-thinking their digital marketing strategies that they end up missing opportunities,” says Suzanne Carawan, Chief Marketing Officer with HighRoad Solution. “The truth is that consumers are far more forgiving in the digital space, so associations can worry less and take more risks.”
Québec City is full of trends and traditions, and its joie de vivre is timeless. A place where 17th century stone buildings overlook historic battlegrounds, while close by, microbreweries serve an ever-changing roster of craft beers, and funky art installations decorate the streets.
Between exhaustive research, multi-phase plans, staff training, and system upgrades, it can take years for a new project to take shape. Unfortunately, in this era of constant innovation, short attention spans, and fast-paced competition, time is a luxury that associations can no longer afford.
A new partnership between Niagara Falls Tourism and the Scotiabank Convention Centre is redefining the relationship between meeting planners, venues, and destination partners. Introduced in early 2017, this collaboration sees the Scotiabank Convention Centre taking the lead on the tourist organization’s former MC&IT program – a move aiming to generate more support for planners, while also attracting event-related business for venues, hotels, restaurants, and attractions throughout the iconic destination.