Association Insights

 
     

Toasting an Event's Unsung Heroes

Apr 24 2018
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Behind the scenes of any event is a team that makes it happen. Yet aside from venue hosts and frontline staff, there's often a large portion of that team that goes unnoticed. “There are so many moving parts and pieces,” says Carrie Paolone, Director of Events with Scotiabank Convention Centre. “Once an event gets booked and the event file is passed from the sales team to the events team, that's actually when the real process begins.”

Mixing work with “Bleisure”

Mar 26 2018
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It's a little relaxation after a lengthy assignment, a wine tour after a conference, or an outdoor adventure to cap an annual meeting. More and more, today's professionals are seeking business-related experiences with leisure opportunities, and that's pointing both employers and event planners alike to destinations that cater to this so-called “bleisure” lifestyle.

FAM shows how to make the impossible possible

Feb 13 2018
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There's more to a destination than words and pictures on a page. That's why it's so common for event planners to embark on familiarization tours (aka FAMs) for an up-close and personal look at all the need-to-see sites and sights. 

Regional revival underway in Niagara Falls

Jan 16 2018
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Conventional wisdom says that as a story begins, so too must it end. But what if your story isn't done being told? From an outsider's perspective, it's typical to view Niagara Falls solely as a world-famous travel destination visited by millions every year. If you’re a local, however, you know tourism is simply one chapter in a much larger story.

Finding New Customers with Social Media

Dec 18 2017
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Social media offers a virtual world of promotional opportunities, and among those is the ability to reach potential customers on their own digital turf. Yet with almost 3 billion people tweeting 500 million messages and watching 3 billion YouTube videos a day, actually finding the people with the highest potential of buying from your association can be overwhelming and costly. Here's where knowing your target audience and understanding the tricks of the online trade can help build a strong social media strategy.

Building Growth-Oriented Associations

Nov 21 2017
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Building Growth-Oriented Associations

The secrets to association growth aren't really secrets at all. Hang around successfully growing organizations long enough and you'll find they share an eagerness to innovate, a willingness to take risks, and the skills to keep pace with today's speed of change.

Are You Doing Business with an “Easy” Event Venue?

Nov 21 2017
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Are You Doing Business with an “Easy” Event Venue?
It’s one thing to say that doing business with your venue is easy, but it's another thing entirely to back it up. For Scotiabank Convention Centre (SCCN) in Niagara Falls, Ontario, being “easy to work with” extends far beyond planning assistance and dedicated staff. According to President and General Manager Noel Buckley, it’s a philosophy that's embedded throughout every corner of the company, a mantra shared across different departments, and a guiding principle that unifies their team: “We’ve identified this as one of our key organizational pillars, knowing fully well that we have the right people and practices to make it happen.”

Tips to Eliminate the Corniness from Your Themed Event

Nov 08 2017
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As an event planner, we’ve all been there. We’re organizing a convention, tradeshow or corporate event. And we’re asked one of the most catch-22’s of them all: what’s the theme?

We here you. From 80s parties to The Great Gatsby ambiances to James Bond missions, themed events are touch and go. Go overboard and attendees can view your event as the ultimate in kitsch. Tone it down to subterranean levels—and event goers will feel underwhelmed at best.

Blast from the Past: Planning nostalgic events


There's no denying the power of nostalgia. And just as Hollywood thrives on depicting the past or big brands flourish by evoking fond memories, so too can meeting planners use nostalgia to draw a crowd. “People like to revisit good memories, so if you can capture a certain time or occasion as part of your event, it can be very effective in making your whole program stand out,” says Carrie Paolone, Director of Events with Scotiabank Convention Centre (SCCN).

Go Ahead, Make a Mistake

Oct 23 2017
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Communicating with members can be intimidating in the digital age. What if your email has a typo? What if your e-newsletter has a broken link? What if that new (and expensive) website simply doesn't click with your audience? The short answer: Relax. “A lot of associations spend too much time over-thinking their digital marketing strategies that they end up missing opportunities,” says Suzanne Carawan, Chief Marketing Officer with HighRoad Solution. “The truth is that consumers are far more forgiving in the digital space, so associations can worry less and take more risks.”