Québec City is full of trends and traditions, and its joie de vivre is timeless. A place where 17th century stone buildings overlook historic battlegrounds, while close by, microbreweries serve an ever-changing roster of craft beers, and funky art installations decorate the streets.
Between exhaustive research, multi-phase plans, staff training, and system upgrades, it can take years for a new project to take shape. Unfortunately, in this era of constant innovation, short attention spans, and fast-paced competition, time is a luxury that associations can no longer afford.
A new partnership between Niagara Falls Tourism and the Scotiabank Convention Centre is redefining the relationship between meeting planners, venues, and destination partners. Introduced in early 2017, this collaboration sees the Scotiabank Convention Centre taking the lead on the tourist organization’s former MC&IT program – a move aiming to generate more support for planners, while also attracting event-related business for venues, hotels, restaurants, and attractions throughout the iconic destination.
You've set the theme, planned the décor, and selected the perfect name. Now that your event is ready to impress, what stories will it tell? Truly, in the age of digital distractions and information overload, the conventions and meetings that make the biggest impressions are those which support and encourage storytelling among both presenters and delegates.
“If you build it, they will come” may work for Hollywood farmers, but that same magic rarely applies to launching a website. In reality, building an online presence requires an equal – if not greater – investment in advertising tactics that will convince your target audience to give you a click.
There's more to marketing automation than personalized, drip emails. True, crafting a targeted email campaign that is delivered to the right person at the right time is key, but there are additional communication channels that can take marketing automation to the next level.