There's more to marketing automation than personalized, drip emails. True, crafting a targeted email campaign that is delivered to the right person at the right time is key, but there are additional communication channels that can take marketing automation to the next level.
The rise in foodies is impacting how planners are designing upcoming events.
Attendees are looking for more than standard buff et food. Québec City, a leading reference in meetings and conventions that ranks among the 20 World’s Best Food Cities according to the readers of Condé Nast Traveler, has compiled a list of some tasteworthy ideas that are sure to delight even the most sophisticated palates.
Still counting on old tricks to attract new members? Don't be surprised if they don't come knocking. Today's workplace professionals are becoming more connected, fast-paced, and tech-savvy than ever before, and reaching them means investing in the innovations, skills, and talent that will help your association keep pace.
You can book the largest venue with the most impressive specs, but if its location is lacking, your event may not draw the attendance it deserves. “As a venue, we can offer a fantastic facility that supports large conventions and events with great service and exceptional food and beverage, but at the end of the day it's the destination that brings everything to life,” says Jeff Dixon, Vice President of Sales at Scotiabank Convention Centre and Niagara Falls Business Events.
Organizing a meeting or conference and at a loss for creative new ideas for after-hours or free-time activities? Looking to go beyond a destination’s standard tourism venues and provide a one-of-a-kind experience?
Of the many ingredients that create a memorable event, few are as influential as a venue's food and beverage services. “Whether it's an awards dinner, a meal for an important meeting, or a lunch between sessions, the food we serve during events is often what brings people together, and it's usually one of the things guests talk about most when they return home,” agrees Carrie Paolone, Director of Events with Niagara Fall's Scotiabank Convention Centre (SCCN).