Association Insights

 
     

Building Growth-Oriented Associations

Nov 21 2017
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Building Growth-Oriented Associations

The secrets to association growth aren't really secrets at all. Hang around successfully growing organizations long enough and you'll find they share an eagerness to innovate, a willingness to take risks, and the skills to keep pace with today's speed of change.

Are You Doing Business with an “Easy” Event Venue?

Nov 21 2017
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Are You Doing Business with an “Easy” Event Venue?
It’s one thing to say that doing business with your venue is easy, but it's another thing entirely to back it up. For Scotiabank Convention Centre (SCCN) in Niagara Falls, Ontario, being “easy to work with” extends far beyond planning assistance and dedicated staff. According to President and General Manager Noel Buckley, it’s a philosophy that's embedded throughout every corner of the company, a mantra shared across different departments, and a guiding principle that unifies their team: “We’ve identified this as one of our key organizational pillars, knowing fully well that we have the right people and practices to make it happen.”

Tips to Eliminate the Corniness from Your Themed Event

Nov 08 2017
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As an event planner, we’ve all been there. We’re organizing a convention, tradeshow or corporate event. And we’re asked one of the most catch-22’s of them all: what’s the theme?

We here you. From 80s parties to The Great Gatsby ambiances to James Bond missions, themed events are touch and go. Go overboard and attendees can view your event as the ultimate in kitsch. Tone it down to subterranean levels—and event goers will feel underwhelmed at best.

Blast from the Past: Planning nostalgic events


There's no denying the power of nostalgia. And just as Hollywood thrives on depicting the past or big brands flourish by evoking fond memories, so too can meeting planners use nostalgia to draw a crowd. “People like to revisit good memories, so if you can capture a certain time or occasion as part of your event, it can be very effective in making your whole program stand out,” says Carrie Paolone, Director of Events with Scotiabank Convention Centre (SCCN).

Go Ahead, Make a Mistake

Oct 23 2017
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Communicating with members can be intimidating in the digital age. What if your email has a typo? What if your e-newsletter has a broken link? What if that new (and expensive) website simply doesn't click with your audience? The short answer: Relax. “A lot of associations spend too much time over-thinking their digital marketing strategies that they end up missing opportunities,” says Suzanne Carawan, Chief Marketing Officer with HighRoad Solution. “The truth is that consumers are far more forgiving in the digital space, so associations can worry less and take more risks.”

Québec City: In with the old, In with the new!

Oct 10 2017
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Québec City is full of trends and traditions, and its joie de vivre is timeless. A place where 17th century stone buildings overlook historic battlegrounds, while close by, microbreweries serve an ever-changing roster of craft beers, and funky art installations decorate the streets.

Q&A: New Partnership Redefines Business Events in Niagara Falls

A new partnership between Niagara Falls Tourism and the Scotiabank Convention Centre is redefining the relationship between meeting planners, venues, and destination partners. Introduced in early 2017, this collaboration sees the Scotiabank Convention Centre taking the lead on the tourist organization’s former MC&IT program – a move aiming to generate more support for planners, while also attracting event-related business for venues, hotels, restaurants, and attractions throughout the iconic destination.

5 IMPORTANT STEPS FOR ATTENDEE PEACE OF MIND

Sep 11 2017
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Today’s global marketplace, economic trends and worldwide expansion of many businesses are driving the need for more conventions, tradeshows and corporate meetings.Unfortunately, the international political and social scene as well as unpredictable climatic/natural events can have a huge, and potentially disastrous, impact on business travelers.