Association Insights


Unlocking the Benefits of E-Commerce

Feb 13 2017

Online retailers like Amazon and Apple have long set the standard for today's e-commerce experience. And while many in the commercial sector have embraced the best e-commerce practices and tools from digital giants like these, associations have yet to fully embrace their online selling potential.

Digital Marketing Holds Key to Member Recruitment

Jan 17 2017

It's a new day for association marketing. And as many race to recruit new members in 2017, it will be those who embrace the full might of digital marketing who will ultimately grow their numbers. “Associations need to get realistic about where they're spending their marketing budget and what channels they're relying on, because simply being online and expecting people to find you isn't cutting it anymore,” says Suzanne Carawan, Chief Marketing Officer with HighRoad Solution.

Insider Branding - Q&A with IHG's Fanny Tse

Jan 06 2017

When good service and professional meeting venues are today's baseline expectations, how do hotels separate themselves from the competition? The answer, for some, is by going above and beyond those traditional expectations and bringing unique offerings to the planning table. For more insight, we asked Fanny Tse, Association Sales Manager at the InterContinental Toronto Centre, to share her perspective...

Removing the Stress from Event Move-Ins

Dec 05 2016

Between arranging travel, booking speakers, setting the agenda, and selecting the menu, there's no shortage of boxes to check when planning a big event. Every piece is important, but without a solid plan for loading in, you could be leaving a lot to chance.

Reaching Members Through Hyper-personalization

Nov 22 2016

It's a challenge to get emails to stand out from the clutter. And while beginning with “Dear [your name here]” might get recipients to take notice, only through hyper-personalization can associations hope to make a connection.