Association Insights

 
     

Digital Marketing Holds Key to Member Recruitment

Jan 17 2017
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It's a new day for association marketing. And as many race to recruit new members in 2017, it will be those who embrace the full might of digital marketing who will ultimately grow their numbers. “Associations need to get realistic about where they're spending their marketing budget and what channels they're relying on, because simply being online and expecting people to find you isn't cutting it anymore,” says Suzanne Carawan, Chief Marketing Officer with HighRoad Solution.

Insider Branding - Q&A with IHG's Fanny Tse

Jan 06 2017
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When good service and professional meeting venues are today's baseline expectations, how do hotels separate themselves from the competition? The answer, for some, is by going above and beyond those traditional expectations and bringing unique offerings to the planning table. For more insight, we asked Fanny Tse, Association Sales Manager at the InterContinental Toronto Centre, to share her perspective...

Removing the Stress from Event Move-Ins

Dec 05 2016
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Between arranging travel, booking speakers, setting the agenda, and selecting the menu, there's no shortage of boxes to check when planning a big event. Every piece is important, but without a solid plan for loading in, you could be leaving a lot to chance.

Reaching Members Through Hyper-personalization

Nov 22 2016
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It's a challenge to get emails to stand out from the clutter. And while beginning with “Dear [your name here]” might get recipients to take notice, only through hyper-personalization can associations hope to make a connection.

5 IMPORTANT STEPS FOR ATTENDEE PEACE OF MIND

Nov 21 2016
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Today’s global marketplace, economic trends and worldwide expansion of many businesses are
driving the need for more conventions, tradeshows and corporate meetings. Unfortunately, the international political and social scene as well as unpredictable climatic/natural events can have a huge, and potentially disastrous, impact on business travelers.