When good service and professional meeting venues are today's baseline expectations, how do hotels separate themselves from the competition? The answer, for some, is by going above and beyond those traditional expectations and bringing unique offerings to the planning table. For more insight, we asked Fanny Tse, Association Sales Manager at the InterContinental Toronto Centre, to share her perspective...
With the rapid advancement in digital technology, the world of marketing has exploded with opportunity. Gone are the days of gauging investment opportunities by ‘gut feeling’—today it is possible to generate repeatable revenue, long-term customers, and continued growth using a program that is personalized, trackable, scalable and performance-driven.
Between arranging travel, booking speakers, setting the agenda, and selecting the menu, there's no shortage of boxes to check when planning a big event. Every piece is important, but without a solid plan for loading in, you could be leaving a lot to chance.
Mobile technology can keep event guests engaged and connected; but like anything else on a planner's agenda, it takes careful consideration. Matt Ford, IT Director with Scotiabank Convention Centre, offers an insider's perspective...
It's a challenge to get emails to stand out from the clutter. And while beginning with “Dear [your name here]” might get recipients to take notice, only through hyper-personalization can associations hope to make a connection.
Today’s global marketplace, economic trends and worldwide expansion of many businesses are driving the need for more conventions, tradeshows and corporate meetings. Unfortunately, the international political and social scene as well as unpredictable climatic/natural events can have a huge, and potentially disastrous, impact on business travelers.
Your event is about more than just meetings, so your venue should be too. After all, some of the best memories are made outside conference hours; and when it comes to transforming a typical conference into something special, few venues deliver like Centre Mont-Royal (CMR).