CSAE National Conference 2017 Speakers


CSAE National Conference 2017 & Showcase
Keynote and Concurrent Session Speakers


Keynote Speakers

Martin Latulippe


Living The Zero Limit Attitude
Wednesday, October 25, 2017
Sponsored by: The Canadian Association of Professional Speakers, Speaking Hall of Fame

It is with no credibility, no contact, not a penny to his name, that Martin entered the industry, still a student at university, to rapidly becoming one of the most sought-after francophone experts of his generation. He is one of the few francophone experts who had the privilege to share the stage, in English, with great world leaders, including Sir Richard Branson, Jack Canfield, General Rick Hillier, Joannie Rochette, Haley Weickenheiser and Robert Herjavek. He raised more than a million dollars acting as spokesman for various large organizations.

He has authored four best-selling books and organized super launchings of products on the internet that netted more than two million dollars in the last 36 months. More than an expert in his field, Martin is a man of impact. In 2011, he was given the Peter Legg Philanthropic Award by the Canadian Association of Professional Speakers (CAPS), and in 2013, the Leadership and Communications Award by the Toastmasters International – District 45.

In addition to being a committed speaker, Martin offers on-line programs to contribute, in his own way, in assisting courageous leaders who want to build a better world.

Wayne Lee

Set Your GPS for Success
Thursday, October 26, 2017
Sponsored by: Speakers' Spotlight

If there's one thing peak performance experts like Wayne Lee agree on, it's that the mind is capable of leading us anywhere.

He also knows that for many of us, our minds are littered with detours, potholes and accidents waiting to happen. Fear, self-doubt, inhibitions of all kinds, these beliefs reside in our subconscious and prevent us from reaching our conscious goals. But if you set your GPS (Great Programmable Subconscious) for success, you can achieve anything while taking the ride of yourlife.

Wayne's own journey to excellence was fueled with an unrelenting passion for entertaining and empowering people. From a childhood fascination with magic and visualization, Wayne's gift for seeing and acting on what's possible has grown to international proportions: He is one of North America's premier corporate presenters, a veteran of thousands of successful shows, a published author, and peak performance coach to professionals of all walks of life.

Kirstine Stewart

Digital Change Adapting to the Socially Connected World
Wednesday, October 25, 2017
Sponsored by: The Lavin Agency

One of Canada’s most high-profile women in business, Kirstine Stewart has worked as Twitter's Managing Director, Head of Twitter Canada, and Twitter's VP, North American Media Partnerships. A powerful speaker, Stewart talks about how modern workplaces need a new kind of leader-one who values partnership, collaboration, and empathy. And, she shares her story of success in the business world, as a leader and as a woman. Stewart was named Canadian Women in Communications 2010 Woman of the Year; has been recognized by the Women's Executive Network as one of Canada's Top 100 Most Powerful Women; is a member of the Forum of Young Global Leaders, selected to advise the World Economic Forum; and in 2006, was named one of Canada's Top 40 Under 40. She has also been named one of Canada's Top 25 by Women of Influence magazine and Playback's 2011 Person of the Year.

Sheila Williams

Emcee: The Final Act: Closing Plenary Session
Friday, October 27, 2017
Sponsored by: Destination St. John's

A proud Newfoundlander and renowned celebrity in her province, Sheila Williams has been performing for 27 years. Included in her list of credits are: singing, acting, writing and her passion; comedy. She is a founding member of Spirit of Newfoundland and has been involved in countless productions.

Some highlights of her career include travelling to Ireland to perform in Nunsense in the Light Opera Festival for which she received the Adjudicator's Award. She has performed with Just For Laughs and has also acted in commercials for television and radio.

Outside of performing, Sheila has a degree in Music Education from the Memorial University of Newfoundland and a degree in Music Therapy from the Open University of British Columbia. She believes in the healing powers of music and humour and is presently working as a Music Therapist.

Sheila is the honored recipient of the 2012 Queen's Diamond Jubilee Commemorative Medal for her Cultural Contribution to Canada

Concurrent Sessions

Adam Aptowitzer


Social Enterprise - The Shorefast Experience
Friday, October 27, 2017

Adam Aptowitzer LL.B. practices in the areas of charity and tax law. He is a member of both the bars of Alberta and Ontario and has been writing and speaking on the topic of charity law for several years. He is a regular contributor to several tax and charity publications including the Canadian Taxpayer and the Not-for-Profit News. He is frequently quoted as an expert and has given expert testimony on Parliament. His publications include several academic papers including two (and a third in process) with the C.D. Howe Institute and a book entitled Starting and Maintaining a Charity in Canada.

Adam is also a noted speaker and has presented to, amongst others, the C.D. Howe Institute, York University Continuing Legal Education Program. the Legal Education Society of Alberta, the Association of Fundraising Professionals, the Canadian Association of Gift Planners, and the Canadian Bar Association. He has also appeared before the Tax Court of Canada, the Federal Court of Appeal and the Supreme Court of Canada.

In 2012 Adam was named the Heather McArthur Memorial Young Lawyer Award winner by the Ontario Bar Association recognizing his contributions to legal education and law reform. He was also named to the Top 40 Under 40 in Ottawa. Adam is a Lexpert rated lawyer and is an executive member of the Canadian Bar Association’s Charity and Not-for-Profit Law section as well as the Society of Trust and Estates Practitioners. He also represents the Charity and Not for Profit law bar on the Federal Courts Bench and Bar committee.

Nancy Barrett


Association Leadership: Walking the Tightrope and Enjoying the View
Friday, October 27, 2017

Nancy has more than 25 years of experience in industry, government and the association sector. Nancy is a Partner with AMCES and is responsible for leading the association management practice. During the past 10 years, Nancy has provided Executive Director, consulting and association management services to the not-for-profit sector. Nancy has been directly involved in:

  • facilitation of strategic planning sessions and plan development;
  • working with boards of directors to ensure proper governance and to design and implement processes for board orientation and assessment, volunteer committee structures, providing facilitation as required;
  • developing and delivering education programs for Boards, committees and staff
  • developing and implementing organizational infrastructure including administrative, financial and membership systems;
  • adding value to the members of her clients by creating and managing communication tools and working with volunteers to design and deliver educational programming;
  • conducting surveys on behalf of her clients and developing membership recruitment and sponsorship programs;
  • advocacy initiatives and strategic relationships; and
  • Boards and committees as a volunteer.

Nancy is a graduate of the University of Waterloo, a trained facilitator, a Certified Association Executive (CAE) and an Accredited Director (Acc.Dir.)

Gerald Bramm


New Frontiers in Obtaining Valuable Member Insights: Online Focus Groups: A Case Study
Friday, October 27, 2017

Gerald Bramm is the president of Bramm Research (www.brammresearch.com), a firm that focuses on conducting research on behalf of associations. He is a member of the Canadian Society of Association Executives (CSAE) and is the research partner of the Trillium Chapter (Ontario) of the CSAE.

Gerald has been a member of the MRIA (Marketing Research and Intelligence Association) for 26 years. He holds the CMRP designation (Certified Marketing Research Professional).

Bessie Carydis

The Great Divide - Bridging the intergenerational gaps to fully engaged association volunteers
Wednesday, October 25, 2017
Sponsored by: Tourism London

Bio coming soon!

Korinne Collins


Using Journey Mapping to Understand your Members
Thursday, October 26, 2017

Korinne is a seasoned executive with 20 years of learning, business consulting and leadership experience, ranging from an entrepreneurial training start up that she built and subsequently sold, to leading learning teams at CIBC, IBM and PwC and currently at the CCUA. Korinne’s current role as Vice President of Professional Development & Education for Credit Union Central of Canada (CUCC) is focused on the delivery of educational services to the credit union system for over 28,000 employees and 3000 directors in more than 300 credit unions across Canada.

Korinne served on the Board of the Institute for Performance and Learning from 2010 – 2014, holding the role of Chair in 2013-2014. Among her many volunteer activities, Korinne is a mentor with the Enablis Foundation, which is focused on empowering entrepreneurs in developing countries and is also a member of the Steering Committee of the 30% Club Canada, focused on bringing more women onto Canadian Corporate Boards.

Dana Cooper


Round Table Idea Exchange: Leveraging Volunteer Assets & Addressing Fatal Flaws
Friday, October 27, 2017

Dana is currently the Executive Director for Orthotics Prosthetics Canada, an Association Management consultant and instructs the CAE 200 module of the CAE certification course. He has lived in Ottawa for the past five years with his wife Nadine and their three boys aged 19, 16, and 13.

Dana obtained his CAE in 2003 following an MBA degree at UBC and possesses over 25 years in the not-for-profit sector with a variety of organizations and mostly as Chief Staff Officer. As a consultant, Dana has undertaken projects such as strategic planning, communication audits, development of marketing plans and communication strategies, program assessments, benchmarking, program evaluation strategies, created and analysed surveys and much more.

He has a taught university courses in Leadership, Business Strategy, and Consumer Behavior. He has authored articles on membership service, networking and service delivery and presented at conferences across Canada on the member experience, service delivery, volunteer management, relations and retention, technology and amalgamation.

Dana is the author of the Membership Recruitment and Retention chapter in the 2nd edition of the Canadian Association Management textbook.

Jeff De Cagna
Jeff De Cagna

The Next Rules of Association Value Creation
Wednesday, October 25, 2017
Sponsored by: Tourism Winnipeg

Building a "Foresight First" Board of Directors
Thursday, October 26, 2017

Jeff De Cagna FRSA FASAE is executive advisor for Foresight First LLC, located in Reston, Virginia and a respected contrarian thinker on the future of associating and associations.

Jeff is an author, speaker and advisor for associations and non-profit organizations across North America and around the world. He is a Fellow of the Royal Society of Arts (UK) and a Fellow of ASAE: The Center for Association Leadership. Jeff served on the ASAE Board of Directors from 2007-2010, serves as immediate past chair of ASAE’s Key Consultants Committee and as a member of the ASAE 2020 Centennial Task Force. He also served on the RedRover Board of Directors from 2011-2013, including terms as both board chair and vice chair during that time. Jeff recently was elected to serve on the Hugh O'Brian Youth (HOBY) Virginia Board of Directors.

A graduate of the Johns Hopkins and Harvard universities, Jeff has pursued executive education at the MIT Sloan School of Management, Oxford University and Harvard Business School. He holds the BoardSource Leadership Certificate for Nonprofit Board Chairs, and has completed Foresight Practitioner training at the Institute for the Future.

Craig Ennis


Round Table Idea Exchange: Cost-effective lobbying
Friday, October 27, 2017

Craig Ennis is a professional with years of experience in communications and government relations/lobbying. He holds a Bachelor of Public Relations from Mount Saint Vincent University and an MBA from Memorial University.

Craig has worked as: civil servant, political staffer, PR/marketing consultant, business incubation advisor, lobbyist, and media relations professional.

He has worked in: provincial and federal governments, a university, a technology incubator, a marketing/PR agency, a member-based association, a not-for-profit, and a Crown Corporation.

Craig has worked nationally, regionally, provincially and locally, living in and/or working remotely for organizations headquartered in Ottawa, Moncton, Halifax and St. John's.

Maureen Gillis


Coaching for Enhanced Performance
Wednesday, October 25, 2017
Sponsored by: Tourism Winnipeg

Maureen Gillis facilitates adult learning in topics related to leadership, success, and human behaviour. With training in adult learning and human resources management, along with a designation as a Chartered Professional Accountant - Chartered Accountant, Maureen brings a multi-disciplinary perspective to her interactive workshops. Her teaching and facilitation work began early in her career and she has taught for various universities and led seminars for members of professional organizations. With nearly three decades of leadership experience, she brings practical, personal and professional insight to her sessions. As well, Maureen has been an active volunteer in both her profession and her community. Internationally, she has served as a volunteer financial advisor for an NGO in Ghana, West Africa. Today, Maureen enjoys teaching full time and delivering seminars to members of professional groups and associations on current topics of leadership interest.

Anne Godbout

Copyright Policies & Best Practices for Non-Profits
Wednesday, October 25, 2017
Sponsored by: CSAE Trillium Chapter

Bio coming soon!

Lori Gotlieb

The Great Divide - Bridging the intergenerational gaps to fully engaged association volunteers
Wednesday, October 25, 2017
Sponsored by: Tourism London

Bio coming soon!

Michael Grant


New Frontiers in Obtaining Valuable Member Insights: Online Focus Groups: A Case Study
Friday, October 27, 2017

Michael has spent twelve years working in marketing and communications for the not-for-profit sector. He moved to the association world in 2010 when he joined the Canadian Society for Medical Laboratory Science. In his current role, Michael oversees CSMLS’s web presence, social media, advocacy, publications, and member recruitment & retention campaigns. Always looking to be innovative with small budgets, Michael’s work has garnered national and international awards for marketing and communications excellence. Michael is inspired by his two children, the Green Bay Packers and double chocolate donuts.

Marion Grobb Finkelstein


Hopping Over Sponsorship Traps (and saving a ton of time and money)
Thursday, October 26, 2017

Round Table Idea Exchange: Communicate like a Leader
Friday, October 27, 2017

With over 30 years of communication, promotion and marketing experience, Marion Grobb Finkelstein helps business people from small and large organization in the public, private and nonprofit sectors better connect with clients, colleagues, bosses and employees. She has served as a Director of Communications in Canadian federal departments, national museums, and at Canadian and American international airports.

In 2007, the Association of Professional Executives of the Public Service of Canada presented Marion with the “Award for Leadership in Service Innovation” as a member of the team “OPERATION TIM HORTONS”. Specifically, she was recognized for overseeing the communications associated with establishing the first-ever Tim Hortons coffee outlet in Kandahar Airfield for the Canadian Forces and allied forces in Afghanistan.

A published author, Marion has orchestrated national marketing campaigns, managed controversial media issues, and produced and hosted award-winning cablevision shows. A national member of Canadian Association of Professional Speakers and Global Speakers Federation, she is also an award-winning Toastmaster. She has an Honours BAdmin degree, Marketing Research Statement of Achievement, Media Communications Honours certificate, and is True Colors™ and Personality Dimensions™ certified.

Diane Hodgins

Diane Hodgins

Social Enterprise - The Shorefast Experience
Friday, October 27, 2017

Diane works with investors and other partners in the philanthropic, government and educational communities to achieve the Foundation’;s mission. Her experience working with entrepreneurs in both the profit and non-profit fields as a Chartered Accountant adds a unique perspective to the strong leadership team. Diane is passionate about sharing the merits of the Fogo Island project, an alternative business model where social and economic value are achieved in tandem.

Jenn Houtby-Ferguson


Are You Ready: How to Disaster Proof Your Event
Wednesday, October 25, 2017
Sponsored by: Trillium Chapter, CSAE

A seasoned hospitality and tourism professional, Jenn Houtby-Ferguson, CMP CMM is a sought after speaker and facilitator. Her skill set is a rare balance of executive level experience in hotels and destination marketing combined with an intimate knowledge of the meeting & event industry. A part-time instructor at Vancouver Island University, Jenn speaks regularly to groups throughout North America about the importance of emergency preparedness and is keen to help the industry be ready when disaster strikes.

Michael Hughes


The Conference Network Effect - Building Relationships in 3 Minutes or Less
Wednesday, October 25, 2017
Sponsored by: Tourism London

Round Table Idea Exchange: Moving From Contact to Collaboration: Leveraging Conference Contacts to Maximize Personal Potential, Productivity and Results
Friday, October 27, 2017

Michael specializes in helping professionals increase results by improving their ability to develop and leverage relationships. Building on his successful 23-year corporate career, he has invested the last 25 years relentlessly researching networking as a business strategy and professional competency.

Recognized as an international networking expert, he now coaches business, corporate and sales professionals on how to achieve better results by improving networking skills.

His client list includes names like Dell, Staples, Project Management Institute, Royal Bank, Sunlife, the Conference Board of Canada and the University of Ottawa’s Telfer EMBA Program.

Michael’s most unique characteristic is that he has built his company from an idea to a six-figure speaking and consulting practice using networking as his sole marketing strategy.

Julie LaSorda


Leveraging Technology and Innovation in a Changing Not-for-Profit Environment
Wednesday, October 25, 2017
Sponsored by: Trillium Chapter, CSAE

Julie LaSorda, Manager, Administration at Community Living Essex County has been with the organization for almost 10 years in various roles including administration, finance, information technology, social media, communications and marketing. A graduate of the University of Windsor’s Odette School of Business with additional studies in Information Technology, Julie also has a keen interest in the areas of leadership, change management, and employee engagement. With strong personal links to charitable causes such as Transforming Faces, Sick Kids and the Windsor Ice Bullets Sledge Hockey association, Julie also enjoys being active in the community, supporting local events, exploring creative and entrepreneurial opportunities and running in area races.

She lives with her husband and two children in South Windsor, ON where together they enjoy the outdoors, being active, and cheering for their favourite sports teams.

Bruce Lee


A Managers Guide to Detoxing a Negative Workplace: Eliminating Gossip, Bullying and Disruptive Behaviour
Thursday, October 26, 2017

Round Table Idea Exchange: The Power of Trust For The Engaged Association
Friday, October 27, 2017

As an event speaker and author, Bruce Lee brings the experience of a solid business background from a good cross section of industry:

  • -Branch management / special projects for a major Canadian Bank,
  • Alberta Manager for the VISA credit card Division of the Bank,
  • Senior marketing representative for a fully integrated Canadian oil and gas company,
  • Senior consultant for an executive recruiting company, and
  • Partner and then owner of a 24 hour a day, 365 days a year retail convenience store and gas bar business.

Bruce now follows his passion, providing education keynotes, workshops and webinars all across North America full-time, for the past 26 years. He enjoys working with individuals and organizations to help them get the results they need to grow their careers and enhance their business success.

The intent of every presentation is to ensure implementation of the ideas and strategies to move people ahead with a realizable return on their education event investment.

Bruce is a newly published author of the book: Why Trust Me? Making Trust Your Competitive Edge.

Bruce currently sits on three Boards, including the Calgary Minor Soccer Association and has served the board for organizations such as the National Outstanding Young Farmer Award, and has presented to CSAE previously.

Kathrina Loeffler


Building Board Relations for Effective Leadership
Wednesday, October 25, 2017
Sponsored by: Tourism London

Kathrina Loeffler is the founder and Executive Director of Facilitated Improvement for Corporate Success, Inc. (FICS). Kathrina is a professional facilitator who works with leaders to transform organizational culture. Kathrina is also the Executive Director of the Canadian Massage Therapy Council for Accreditation where she reports to a Governing Board of Directors. Her areas of expertise include: accreditation, quality improvement, Lean Process Improvement, leadership effectiveness, intercultural communication and adult education. Her educational background includes an Honours B.A. in Cultural Anthropology, a Bachelor of Education and a Master of Education in Organizational Studies. Kathrina is a Certified Professional Facilitator, Certified LEAN Practitioner, Licensed LEADS Facilitator and Certified John Maxwell affiliate member.

Ashish Malik

Digital Disruptor or Digitally Disrupted?
Wednesday, October 25, 2017

Bio coming soon!

Kevin McCann


Building Association Engagement in a Fake News World
Wednesday, October 25, 2017
Sponsored by: Trillium Chapter, CSAE

Kevin excels in finding clarity in the complex. He has a gift for insight and pattern recognition that has served him well as a technologist, strategist, advocacy expert, and leader. He believes that anyone with a story can create a movement, and loves uncovering this possibility when developing digital and organizational strategy, from guiding principles to the finer details of tactics. Anyone who has seen him dive deep into a challenge knows he isn’t afraid of hard work. He has demonstrated again and again for clients from Atlantic Canada to Washington, D.C. that a strong insight and strategy doesn’t just motivate people—it can create profound, long lasting, meaningful change.

Jeremy Miller


Spark Engagement: Conversations Makes Brands Sticky
Wednesday, October 25, 2017
Sponsored by: Tourism Winnipeg

Jeremy Miller is a brand strategist, keynote speaker, and bestselling author of "Sticky Branding".

Jeremy shows organizations of all sizes what it takes to attract customers like bees to honey. He has engaged corporate audiences at BMO, salesforce.com, Boehringer-Ingelheim, and Alcon, and at conferences and industry events. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow a Sticky Brand.

Jeremy comes by his expertise honestly. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his company’s sales people or marketing processes that were failing - it was the brand. This insight caused him to regroup, revamp, and rebrand the business. And within a year, the company turned the corner and rocketed into growth mode.

It was this experience that compelled Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands - what he calls Sticky Brands. Since 2005, Jeremy and his team have profiled hundreds of companies across dozens of industries.

Jeremy’s passion and energy come out on stage - especially when he talks about how to stand out, engage customers and members, and build your brand from the inside out.

Pat Mussieux

From Lack and Waste to Leadership and Results!
Thursday, October 26, 2017

Pat Mussieux is an author, television personality, internationally acclaimed speaker and award-winning business coach, located in London, Canada.

Her newest book, “Business Gets Better When YOU Get Better! - How to Change Yourself To Change Your Results” will be released in the spring of 2017. “Stop Compromising and Make All the Money You Want” (A Do-it-Yourself Guide to Starting Up and Starting Over) was released in July 2013. She has also co-written “Leadership Gurus Speak Out!” contributing her wisdom and expertise in the fields of Human Resources, Sales, Marketing and Training.

She has appeared regularly in media and print publications. Pat won the 2012, 2013 and 2015 STEVIE Awards - Female Entrepreneur of the Year in Canada, the 2014 STEVIE Award for Women in Business - Female Executive of the Year in Canada. Pat has been named as one of the “Top 100 Women Entrepreneur Experts to follow on Twitter”. She has also been nominated for Chatelaine magazine’s “Woman of the Year”.

Pat has had extensive experience working with associations as a committee member, Board member, national representative and consultant.

Having transformed her life at age 57 from trash bag to travel in a private plane around the world, as well as taking her business from zero to close to a million dollars in less than 6 years are a direct result of her expertise in the area of mindset, marketing and money. She works with entrepreneurs around the world, including a mentoring project in both Johannesburg and Zimbabwe.

Pat regularly hosts a local TV show, “Wealthy Women Leaders”, where she interviews successful, mature women entrepreneurs discussing the “good, the bad and the ugly” of being in business. The intention of the show is to spark and inspire budding entrepreneurs.

She is very well known in the coaching industry for her skills and expertise in the areas of networking, marketing, time/energy management, life balance...and her mantra is “It’s never too late”! It truly is about progress, not perfection as you create your ideal business to support your best life.

Her most important role, however, is that of grand-mother to 3 amazing young adults in Edmonton!

Steph Pfeilsticker


Buckle Up!: You are About to Enter a Hybrid Event Strategy Crash Course
Thursday, October 26, 2017

Steph Pfeilsticker is an award-winning innovator with more than 18 years of event industry experience. She founded Hybrid Events Authority to share her hybrid meeting expertise with associations seeking powerful results as a result of adding a virtual element to their meetings.

As a hybrid meeting pioneer, Steph has championed the use of virtual technology to exceed her clients’ goals. She has proven that creating a paradigm shift in how an organization educates and informs through meetings will deliver breakthrough results.

The industry has taken notice of Steph’s work in virtual and hybrid events. In addition to being named a Top 20 Changemaker by Corporate Meetings & Incentives magazine and nominated for the Top 5 Women in Tech, she has been the recipient of seven awards from MPI, ISES and RSVP magazine. She is a frequently requested speaker on hybrid events at industry conferences. Steph received an undergraduate degree from Valparaiso University in Valparaiso, Indiana and an MBA from Bethel University in St. Paul, MN.

Lori Prospero

Putting the CSAE BoardREADY Card Deck into Action
Wednesday, October 25, 2017
Sponsored by: Trillium Chapter, CSAE

Lori Prospero, CAE has been working in associations for over 20 years. As Executive Director for Owl Child Care Services of Ontario, Lori has shared her passion for governance and has worked in partnership with her board of directors to showcase Owl as a governance leader within child care industry and among other associations. Lori is also serving as a director on the CSAE Board of Directors. Lori's governance-specific areas of interest include: Enterprise Risk Management, Board Recruitment & On-boarding, and Board Oversight.

Arianna Rehak


Round Table Idea Exchange: Launching an Online Community: The Secret Sauce
Friday, October 27, 2017

Arianna Rehak considers herself a student of human nature. Her education and career direction has led to an expertise and keen interest in online community management, resulting in numerous blog posts, eBooks, webinars, and speaking engagements on the subject. She runs AssociationSuccess.org, which is a media site and online community for forward thinking association professionals.

Stephanie Reid


Building Association Engagement in a Fake News World
Wednesday, October 25, 2017
Sponsored by: Trillium Chapter, CSAE

Stephanie is driven to help her clients transform how they think in a world that is rapidly changing. She is an innovative and results-focused marketing and communications professional with experience that spans the public, private and non-profit sectors. Stephanie is creative storyteller, strategic fundraiser and natural relationship builder who is passionate about identifying new opportunities and inspiring positive change.

Collin Richard


Round Table Idea Exchange: Empower your Association with Google Apps for Non Profits
Friday, October 27, 2017

For over 18 years Collin Richard has provided almost every kind of IT support to Canada's Motorcycle and Moped Industry Council, Canadian Off-Highway Vehicle Distributors Council, Motorcycle Confederation of Canada and Power Sport Services. He attended teacher's college at York University and is working on his MCSE certification.

Collin Richard is always looking for ways to stretch the operating budget of associations and one easy way is by applying for and using Google Apps for Non Profits.

Rhonda Scharf


Effective Meetings
Thursday, October 26, 2017

Insightful … humorous … entertaining … even contagious … words that are often used to describe Rhonda Scharf. A speaker with the uncanny ability to look at the normal and see something quite different.

Rhonda is a Professional Speaker, Trainer and Author, based in Ottawa. She has spoken to tens of thousands of people in 13 different countries. Rhonda has served as the 2004 Canadian Association of Professional Speakers (CAPS) National President, has served on the Board of the Global Speakers Federation and is named in the 2017 edition of “Who’s Who in Professional Speakers” (where she has been listed since 1998).

Rhonda will share some things she has learned to help you thrive in your work environment, emerging at the end of the day with a smile and a sense of accomplishment. Audiences far and wide sing her praises for her relevant and useful tips on administration, communication and workplace effectiveness!

Rhonda is an author, speaker, trainer, mom, and one of only 55 Certified Speaking Professionals in Canada. Her peers consider Rhonda a leader in the speaking industry! Her natural warmth and sincerity are balanced by a healthy sense of the absurd, a combination that is useful in any situation.

Rhonda’s professional speaking career began at age two… when her mother would offer her 25 cents to be quiet for five minutes!

Andrew Schiestel

Digital Marketing Strategies and Legal Issues for Associations
Wednesday, October 25, 2017
Sponsored by: Tourism London

Andrew Schiestel is the president of tbk Creative, a web design and digital marketing agency. For two consecutive years (2016 & 2017), tbk Creative has been named “Top Web Design Provider" in London, Ontario by Consumer Choice Award. Further, in 2016, tbk Creative was awarded "Small Business of the Year" at London Chamber of Commerce’s Business Achievement Awards.

Schiestel is also a co-founder of AODA Online. In Ontario, companies with over 50 employees, and public sector companies of any size, must legally ensure their new websites are accessible to people with physical disabilities (WCAG 2.0 guidelines). AODA Online scans websites for accessibility errors and provides web teams with additional instructions on how to build accessible websites. Since its inception in 2013, AODA Online has become Canada’s most popular commercial web accessibility software, having been used by groups like Tim Hortons, Goodlife Fitness, Western University, and hundreds of others.

Aside from running companies, Schiestel enjoys public policy. From 2015-2016, through the London Chamber’s Government Affairs Committee, Schiestel served on taskforces that produced federal policy papers on how to reform Canada’s Anti-Spam Legislation (CASL) and how to fuel job growth through innovation, and one provincial policy paper on how to regulate the sharing economy. In an upcoming project, Schiestel will be working with our Canadian businesses towards lightening Canada’s Anti-Spam Law (CASL) for our Canadian businesses while still protecting consumers.

His articles on CASL and digital marketing have appeared in the Financial Post, Globe and Mail, and London Free Press.

Volunteering with the London Chamber of Commerce is one of the ways Schiestel gives back to the community. He currently serves as an executive on the London Chamber’s Board of Directors.

Jennifer Spear

That's Your Problem
Wednesday, October 25, 2017
Sponsored by: Tourism London

Round Table Idea Exchange: That’s What You Think: Challenge Your Assumptions about Associations
Friday, October 27, 2017

Jennifer is a recovering corporate executive who now helps organizations Work & Lead UnScripted. Prior to starting Clean Slate, Jennifer was VP of both HR and Marketing for a national retailer and understands both employee and member engagement. As a graduate of both Ivey’s Executive MBA program and Second City, Jennifer operates where the business and creative worlds collide. She has worked with diverse groups including the Canadian Red Cross, OREA, and NASA. Jennifer is a member of CSAE, CAPS, HRPA, IAF, GSF, NSA, I4PL, ATD, AIN, BAC and sits on the Board of Directors of the BEICC, the Business Events Industry Coalition of Canada.

Jennifer is a regular speaker at Conferences and Events including Keynotes and Workshops, she is a certified Facilitator in Creative Problem Solving and is a Professional Innovation Advisor and is the Author of the upcoming book “Un-Scripted”.

Steve Szentesi

Digital Marketing Strategies and Legal Issues for Associations
Wednesday, October 25, 2017
Sponsored by: Tourism London

Steve Szentesi is a Canadian competition and advertising lawyer based in Toronto. He has significant experience counseling corporations, associations, national and local governments and individual clients on the application of Canadian competition and advertising laws and has worked on hundreds of matters in the competition, advertising and marketing, contest, conspiracy/cartel, abuse of dominance, compliance, refusal to deal, pricing and distribution and Investment Canada Act areas.

His practice experience includes working at some of the leading business law firms in Toronto (Davies Ward Phillips & Vineberg), Vancouver (Lang Michener, now McMillan) and London, U.K. (Linklaters). He also served as in-house competition counsel for The Canadian Real Estate Association in Ottawa, one of Canada’s largest trade associations.

His academic experience includes serving as adjunct professor of competition law at the University of British Columbia, Faculty of Law, for four years and publishing widely in the competition and regulatory law areas.

His publications include acting as Lawyer Editor for Practical Law Canada – Competition (Thomson Reuters), The Competition Law Guide for Trade Associations in Canada (Carswell), Competition Law and REALTORS (ACRE/CREA publication) and subject matter expert and advisor for Competition Law and REALTORS (national compliance courses for Canadian REALTORS). He has also authored and co-authored many articles, papers, presentations and lectures in the competition and advertising law areas.

Steve regularly writes and blogs on advertising, competition and regulatory law topics (www.competitionlawyer.ca

Steven Trustrum


Round Table Idea Exchange: Stepping Outside the Box: Creative Content
Friday, October 27, 2017

Steven is an experienced content producer and manager with a background in both creative and marketing writing. He has developed his content management policies and processes in the field – by doing the job and discovering what works. One of his core beliefs about content creation is that engaging the audience means not being afraid to step outside one's comfort zone to try new things, even if it means making mistakes along the way.

In his role with CSAE staff, Steven is working to expand the organization’s numerous content channels and how they deliver value to membership and beyond. This includes identifying new strategies for content release, improving audience identification and engagement, employing tactical socialization, staying on top of search engine optimization, addressing marketing needs, and developing opportunities with event capture. If it’s new, content-related, and involves CSAE, chances are Steven is neck deep involved in devising and implementing the initiative.

Nancy Wallace-Gero


Leveraging Technology and Innovation in a Changing Not-for-Profit Environment
Wednesday, October 25, 2017
Sponsored by: Trillium Chapter, CSAE

Nancy Wallace-Gero, CAE has been the Executive Director of Community Living Essex County for over 30 years with leadership roles in both government and the Developmental Service Sector for over 45 years.

Community Living Essex County is the largest service provider organization in the West Region of Ontario, currently supporting almost 700 children, youth and adults who have an intellectual disability with over 55 support locations and over 700 employees. Community Living Essex County partners with and supports Ensemble (family leadership) and New Day (advocate leadership) to ensure that the most important voices are included in everything we do. An extensive modernization and transformation project called REAL Change is underway at Community Living Essex County to further improve services to families in response to changing funding models, an extensive waiting list for services, a shift in the type of services families’ are looking for and the Transformation in the Developmental Services sector. Through REAL Change, the organization will modernize its business model, implement a comprehensive marketing strategy and establish a Centre for Innovation and Quality Supports to share what we have learned with others.

Nancy is involved on many committees concerning Developmental Services locally, regionally and provincially. In her home community, Nancy is a member of the Kingsville Police Services Board.

Warren Weeks

Stop talking about video and do it already!
Wednesday, October 25, 2017
Sponsored by: Tourism Winnipeg

The Unwritten Rules of Media Interviews: What You Need to Know Before You Meet the Press
Thursday, October 26, 2017

Warren Weeks sold his first newspaper to his grandmother at the age of five, worked as Wayne Gretzky’s PR handler for a day in 1998 and got 72,000 people to join a campaign to get former NHL coach Pat Burns into the Hockey Hall of Fame. Over the past 23 years, he’s helped hundreds of organizations improve the quality of their communications.

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