This plenary session seamlessly blends networking and learning into one loud, engaging and memorable event. Featuring 9 speakers simultaneously delivering talks on a wide variety of subjects, the CSAE Round Table Idea Exchange will offer something for everyone. Whether you’re a vendor hoping to improve their sales in the association sector, a seasoned veteran of not-for-profit management, or a novice employee trying to better understand your new sector, the Round Table Idea Exchange will have something for you.
Delegates will have the opportunity to participate in three distinct sessions during this 90 minute event as they select topics from a menu of case studies, best practices, top ten strategies, Q&A sessions and much more. You will get their most pressing questions answered, make new connections, discover new solutions, and explore the wealth of knowledge of your association peers and experts alike.
How does it work?
The menu of topics are listed below. Participants select the topics most relevant to them. All tables will be numbered and speakers are stationary at their numbered table. The entire event is 90 minutes long and individual sessions are 25 minutes long. This session is moderated by Jennifer Spear.
Presenter: Michael Hughes, Networking for Results
One of the most powerful conference resources lies in those seemingly-random conversations that occur as part of its activities. Yet most conference conversations end with a vague promise to re-connect that dissipates quickly, like an early morning fog.
The hard reality is that relationships take time, need to be nurtured and require investment. They evolve through consistent, pro-active effort in four little-known areas that drive the relationship process.
1. Address the most common mistakes that impede the ability to convert conference contacts into collaborative relationships
2. Accelerate relationship-building
3. Explore the secret keys that supply a practical, proven post-conference relationship
Presenter: Steven Trustrum, CSAE
While focusing on the vital need of their online content to deliver information, associations and professional organizations often lose sight of the equally important need to engage their audience. As a result, the message falls flat or is overlooked amongst the “noise” of every other email blast, newsletter, blog, and social media post the audience is subjected to every day.
Engaging the audience in a way that gets your organization’s message noticed is critical for success. Content creators need to find ways to be creative and stand out when it comes to their content creation while retaining professionalism.
1. Identify what is not working for your content and how it needs to change.
2. Develop a creative voice your audience can relate to.
3. Learn to experiment with pushing boundaries without breaking them.
Presenter: Collin Richard, Motorcycle & Moped Industry Council, Canadian Off-Highway Vehicle Distributors Council
Associations should be the epicentre (and enabler) of thought leadership for their members. Google Apps for Non-Profits provides free, powerful tools that your association can use to enhance productivity and overall communications within your organisation. Learn how you can use the powerful Google applications suite, create thousands of free e-mail accounts, leverage complimentary cloud drive services and even get access to $10,000 per month in in-kind free Google Ad-Words advertising to promote your organisations causes through Google-Ad-Grants.
1. Learn about the Google for Non-Profits program - how to sign up, Google Suites, Google Adwords and Google's Youtube Non-profit Program
2. Become acquainted with some of the unique features of Google Suites including collaborating and backing up your data via Google cloud drive, mobile device protection and using hangouts to hold your conference calls free-of-charge.
3. Discover the $10,000 per month in in-kind AdWords’ advertising and different approaches to using it to benefit your organisation. Become aware that you can use Google's Youtube Non-profit Program to solicit donations from your viewers right on YouTube and how to do this.
Presenter: Arianna Rehak, Association Success Org
Increasingly, associations are making use of online communities as a way of connecting members and fostering deep engagement. However, for many, results have been lackluster. Simply providing the platform is not enough to foster this engagement. This presentation will provide a strategic framework for planning, launching, and growing a successful online community.
1. Assess whether or not it is advantageous for your association to invest in an online community.
2. Prepare and market your launch.
3. Nurture sustained growth with the goal of reaching "critical mass".
Presenter: Marion Grobb Finkelstein, MarionSpeaks
Your Association has many leaders, whether it's an executive or board member, or the members themselves. But what distinguished how a leader communicates from others? How do leaders communicate good news and bad? What separates them from the pack? You'll find out in this session and you'll discover if you have what it takes to communicate like a leader.
1. Increase your confidence in communicating one-to-one or to the masses;
2. Receive hands-on tips to communicate good news ... and bad
3. Use the strategies that will distinguish you as a leader and get recognized for your contributions
Presenter: Craig Ennis, Atlantic Lottery
The presentation will cover three main sub-topics, giving practical tips and advice and helping attendees answer questions they may have around:
- who is the ideal person to serve as the key lobbyist/advocate for its organization
- how to build a support team (committee, etc) that provides insight and oversight for the key advocate
- how to structure advocacy/lobbying discussions at the committee/decision-making table to effectively and efficiently determine priorities and the organizational position on those priorities.
The content will be structured, but discussion will be informal and focused on solving problems or identifying opportunities the attendees have in their work lives.
1. Learn how to influence the public environment to make your association's messages better resonate;
2. Identify your existing lobbying skills and skill gaps;
3. Develop techniques to undertake your own lobbying efforts.
Presenter: Dana Cooper, AMCES
Volunteers are the life blood of Associations and one of the biggest challenges for Association Executives and staff. Our success as Association Executives is contingent upon our ability to effectively work with and build relations with volunteers. We need to learn how to lead from behind and provide the necessary guidance to effectively and efficiently direct the organization and accomplish objectives.
While Association Executives are dedicated to facilitating the success of the individuals/professions/trades/causes the Association exists to serve, frequently it is the volunteers that stand in the way of success. There are a number of “Fatal Flaws” present in our Association structures related to volunteers and their ability to navigate needs and contribute effectively.
This session will identify the trends and common issues associated with volunteer leadership, or as I call them, the “Fatal Flaws” that Associations must navigate regularly. We want to discuss ways on how we can improve accountability of the volunteer contingent, particularly as our Associations become more diverse. Additionally, a key area that comes out of surveying Association Executives on challenges in working with volunteers is the need to improve engagement and participation.
Again this varies by demographics, psychographics and other factors. We will identify approaches to build organizational energy and improve volunteer engagement. Finally, we want to leverage volunteer assets by building volunteer capacity. Through interaction and brainstorming, we will create strategies to try to grow the 10-15% of members that typically volunteer.
1. Identify the “Fatal Flaws” of Associations and how to manage them as they relate to volunteers
2. Discover how to build organizational energy to improve volunteer engagement & participation
3. Learn the steps associated with building volunteer capacity
Presenter: Bruce Lee, BL Productivity Resources
This session will assist delegates to discover the real power behind trust that accelerates engagement, fosters productivity and supports your community reputation.
1. Identify the five most effective leadership skills necessary to engage your staff in creating a dynamic and empowering workplace or organization to position it for long-term stability and growth.
2. Understand the impact that trust or the lack of trust, has on your staff, your members, the community reputation and ultimately, your organization's success.
3. Learn the three key drivers to engagement and personal growth, called “S.A.M.”, that improves individual productivity, retention, and morale.
Presenter: Jennifer Spear
Assumptions underlie everything that we do and can be holding us back, but if identified and challenged they can also be our greatest source for inspiration, innovation & growth. You will collaborate with your peers as you are challenged to think about your work differently, challenge your assumptions about Associations, and generate solutions that can be implemented immediately.
1. Recognize importance of assumptions and how they can be our greatest obstacles and also our greatest sources for innovation & growth.
2. Be introduced to a new tool & technique that you can bring back to your organization that can reliably produce results.
3. Collaborate with your peers to generate solutions to a common problem.