MarComm Networking Group: Join the Content Club!
We've all seen content calendar spreadsheets and templates. Some of us have even fallen victim to them. These calendars tend to focus on things like creation, due, and publishing dates for content channels such as a blog and social media. However, there's something missing:
- How content should be produced and distributed.
- How content connects to the broader brand objectives.
- Which channels are optimal for the specific content.
Without these elements, the typical content calendar tends to focus on filling gaps rather than the bigger picture: creating effective, consistent content at scale intended to drive engagement.