Sticky Branding Workshop: How to Spark Member Engagement & Multiply Your Impact
Associations are battling for relevance. Across North America the value proposition of associations are being challenged, and you can see it. Member expectations are shifting. Association business models are losing potency. And members are openly talking about the association’s “value proposition.”
This battle can be won, and its won with your brand. Associations that clearly choose where to play and how to win deliver the most value to their members.
In the Sticky Branding Workshop, you will learn how to win the battle for relevance and multiply your association’s impact. In this full day workshop you will explore three big topics:
1. Position your brand to win. Clear thinking drive results. You will work on your brand’s positioning and how it delivers value to members and non-members alike. You will define where your associations plays and how it wins.
2. Monetize your community. A big shift in the association marketplace is generational. Baby boomers join associations, but millennials join communities. You will learn a proven model to profile your community, and how to monetize it beyond membership.
3. Quantifying your association’s value proposition. Revenue is a neutral indicator of value. When your balance sheet is strong, your brand is strong. But when an association is struggling to attract members, sponsors, and generate income it must look at its brand strategy. You will gain a framework for how to understand your brand’s value proposition, and the levers to pull to multiply its impact.
Concurrent to the three topics, we will be constantly asking how to engage your members and promote your brand. The goal of the workshop is to help you gain clarity on your association’s brand, and provide you tangible ideas that you can implement in your organization.
You won’t want to miss the Sticky Branding Workshop. It’s an action-packed day where you work on your brand and discover practical ideas that you can use right away.
About the Facilitator
Jeremy Miller is a brand strategist and the #1 Globe and Mail bestselling author of Sticky Branding. Jeremy helps organizations develop brilliant strategies to market their businesses and grow their brands. He is an inspirational keynote speaker, and his blend of humor, stories, and actionable ideas will inspire you to innovate and grow a Sticky Brand.
For more information visit www.stickybranding.com.