CAE Webinar: Member attraction, engagement and retention.

Thursday, March 9th at 1PM EDT

This is a 90 minute session.


The Human Resources Professionals Association (HRPA) has averaged 6% compounded annual growth in membership for the past decade, while increasing member engagement and member retention by 25% and 27% respectively. Join Chris Larsen, HRPA’s Vice President, Marketing, Membership and Professional Development as he shares 13 strategies that drove HRPA’s outstanding performance.


Participants in this webinar will:


  • Discover how a member satisfaction survey can be used to guide strategies

  • Explore a wide variety of options for increasing member engagement and retention

  • Identify mechanisms to measure success


Chris Larsen is Vice president, Marketing and Membership at the Human Resources Professionals Association (HRPA). Since 2007, Chris and his Membership team have piloted the association to a 40% growth in membership while member retention has improved by 20%. Prior to joining HRPA in March of 2007, Chris was Chief Operating Officer of McDonnell Haynes Advertising of Toronto. An Internet advertising pioneer, he launched one of Canada’s first Internet media companies in 1995 and was a founding member of the Internet Advertising Bureau of Canada. In the early ‘90’s Chris ran a network consulting group at ISM, a unit of IBM Canada, and was SVP Operations for an Internet engineering firm. Chris holds a B.A. from the University of South Florida.

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