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Be Strategic About Your Strategic Planning Workshop

Most professional associations understand that strategic planning is a key activity that reinforces good stewardship of the organization. The problem, however, is they don’t always follow a systematic approach to this critical endeavour, and struggle to realize real value from the process. Done well, strategic planning can ensure alignment among all of the organization’s elements. It improves member satisfaction, builds employee morale, creates financial sustainability, and elevates the overall profile and brand of the association. But when done poorly, it can be a frustrating exercise that goes nowhere and saps goodwill from all involved.

Grounded in practical experience based on working with a variety of professional associations in different industries (including health care, professional services, and finance), this interactive presentation will focus on maximizing the benefits from the strategic planning process … from the very earliest planning stages all the way through to ensuring the outcomes take root throughout the organization.

During the workshop, you’ll learn how to:
  • Identify what should trigger a strategic planning process, and when one should be deferred.
  • Clarify how to approach strategic planning, based on the key questions to ask about your situation and your organization
  • Link strategic and tactical planning together to ensure that strategy is integrated into operations.


Meredith Low is a consultant, bringing strategic insights and leadership abilities grounded in her experience in a wide variety of sectors and environments in Canada and abroad. Her experience includes working with professional associations on strategic planning, strategic conference assessments, and member needs assessments, among other projects. She also spent eight years with CIBC, where her achievements included creating and leading the strategic planning process across the retail and wealth management businesses, as well as a number of client-focused strategic initiatives. She previously was a strategy consultant with a major firm, and an independent consultant to the not-for-profit sector.


Member Rate: $35.00 Non Member Rate: $45.00Breakfast Included



Breakfast 08:00AM
Session 08:30- 10:30 AM



Winnipeg Convention Centre - Meeting Room 16
375 York Avenue
Winnipeg, MN R3C 3J3

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