Session Details

Wednesday, October 26, 2016

Influencing Behaviour and Engagement in Our Members 

Presenter: Dave Neely, D.K. Neely and Associates

Sponsored by: Niagara Falls Tourism

Fuel engagement in your members!

We are in a fast food world and quick solutions are always welcome. With the increase in using technology and the decrease in available time, there is an increasing human tendency to rely upon proven shortcuts.  This workshop will help you to understand these shortcuts which can be used to improve your business.

Understand three layers of motivation which we are all influenced by.

  • 4 Behavioural Styles – The DISC Model
  • 6 Attitudes and Values – Inner Motivation
  • 6 Hidden Influencers  – Subconscious Motivation

Consider the  insights into how these three layers can be utilized to fuel engagement and commitment for the people you deal with.  He will also help you to build a defense against the influencers when used by others.

Learning Outcomes:

1. Consider the differences in motivation for 4 behavioural styles, using the DISC behavioural model.

2. Review and apply 6 hidden motivations to connect to peoples inner motivation.

3. Discuss  and apply 6 subconscious influencers which can be used to fuel engagement.

The Strategically Skilled Association
Presenter: Meredith Low

Sponsored by: Niagara Falls Tourism 

Maybe you have a strategy. But is your association any good at strategy?

Given the pressures associations are under – expectations to do more with less, erosion of value, increasing demands – can you afford not to be good at strategy?

In this session, we will explore what it means for an association to be strategically skilled. Is strategy just a process that you go through every few years, resulting in a document? Or can we think about how an association can develop and sustain the capabilities needed to make you better at strategic thinking and strategic decisions, day in and day out? What should you focus on to ensure your association is good at all aspects of strategy – creating, implementing, assessing, and adapting it?          
Learning Outcomes

1. Discuss how associations can be strategically skilled – or not – and explain why that matters.

2. Assess their own association’s strategic skills and understand gaps.

3. Move towards addressing those gaps and building a strategically skilled association.

Critical Conflict Resolution Skills for Association Executives 
Presenter: Michael Erdle

Sponsored by: Niagara Falls Tourism

A hands-on workshop on how to turn conflict into collaboration.  “Interest-based” negotiation and facilitation strategies to turn “win-lose” (or “lose-lose”) conflicts into “win-win” opportunities.

Simple role play to develop and demonstrate these strategies in the context of an association conflict scenario.

Explore common causes of conflict; different conflict styles; strategies for dealing with difficult people and situations.

Practical tips and tools association executives can use to deal with conflicts within their boards or membership.

Learning Outcomes:

1. Identify common causes of conflict and common conflict styles

2. Learn key skills to deal with difficult people and confrontational situations

3. Learn practical tools to turn "lose-lose" conflicts into "win-win" opportunities.

Social Enterprise:  A Solution to Your Association’s Financial Pressures or Not?

Presenter: Tim Plumptre, Tim Plumptre and Associates

Sponsored by:  Niagara Falls Tourism

This session will examine the establishment of a for-profit enterprise as a possible strategy for an association. It will draw upon case studies as well as general reports and literature regarding these entities, looking at both successes and failures.    Participants with experience in this area will be invited to share their views about how it went, what worked, what perhaps did not, and what lessons they learned.

The session will include the four different types of enterprise that an association might wish to consider along with the  practical challenges involved in establishing such an enterprise:

  • development of a business plan
  • board and staff-related issues
  • relationship to the association's mission
  • managerial issues
  • governance questions related to the new enterprise.

The session will conclude with a summary of the main points that need to be borne in mind by an association considering this option.

Learning Outcomes:

1. Discuss what's involved when establishing a for-profit enterprise, and what the experience of other associations has been

2. Identify what questions to ask if contemplating this strategy

3. Review both the pros and the cons of going this route, and the risks that need to be addressed


Remote Decision Making
Presenter: Doug Devitre, Doug Devitre International Inc

Sponsored by:  Niagara Falls Tourism

Time pressures and personal commitments are forcing executive leaders, key

stakeholders, and team leaders to make decisions without being physically present.  Most organizations have tools to host online meetings but fewer know how to use them in order to make decisions faster and create the most amount of impact.  Fumbling with the technology can delay meetings, prevent participation, and limit discussion.  In this session we will help you run more effective web conference meetings, hone new facilitation skills to accelerate remote decision making, and choose the most effective tools to increase the productivity of your organization.

Learning Outcomes:

1.       List the irritants and barriers that result in participant absenteeism, meeting delays, and postponed decisions.

2.       Choose the most cost effective web conferencing tools, apps, and software that increase the productivity of meetings.

3.       List the common mistakes that web conference facilitators and participants make before, during, and after meetings.


The Board's Role in Nurturing Thrivable Growth              

Presener: Jeff De Cagna,  Principled Innovation LLC
Sponsored by: Caesars Windsor

As associations identify growth options and pursue growth opportunities, boards, CEOs and C-Suite executives must work together to ensure their decisions on growth will position the organization and its stakeholders to thrive. In this interactive session, participants will use a card sequence from the CSAE BoardREADY Card Deck as a resource to frame up productive and generative conversations about growth with their boards that can help move their organizations closer to their desired strategic outcomes.


Learning Outcomes:

1.     Explain how association boards, CEOs and C-Suite executives should collaborate to identify growth options and select growth opportunities.
2.    Apply the CSAE BoardREADY Card Deck as a learning resource to have more meaningful growth conversations with their boards.

3.    Bring greater strategic focus to their organizations' pursuit of growth in the years ahead.


Coaching for Performance Excellence  
Presenter: Greg Witz, Witz Education

Sponsored by: Tourism London

We all talk about coaching, but what is it? Associations, like all organizations, need to be able to attract and retain top talent.   In the rapidly changing business landscape, we expect our teams to excel in their roles.

However, we often overlook the most fundamental aspect of leading - the human connection. Coaching is a crucial component in attracting and retaining top talent, particularly for Millennials who expect it. Unfortunately, while we train new employees, we are rarely taught how to effectively connect with our teams. Beyond simply addressing performance metrics, leaders must be conscious of managing, both the task and the person behind the task. Productivity relies on strong human relationships – relationships built on a foundation of connection.

Learning Outcomes:

1. Ability to motivate, coach, and develop your team

2. Creaet sustained behavioural change through coaching

3. Understand the power of focusing on connection through emotional intelligence


What to do When The Marketplace and Fifth Estate Call:  Dealing with media challenges and opportunities for Associations        
Presenter: Huw Williams, Impact Public Affairs

Sponsored by: Tourism London

Dealing with the media is a risky and high-pressure business for association leaders.  Answering a reporter’s questions incorrectly or mishandling a media enquiry can be like a high wire act gone awry with immediate negative career implications.  Association members in Canada have high expectations that the media will be handled professionally by their leaders.  Too often, media missteps are a short path to an association member revolt.  A disastrous interview can lead to a virtual lynching. 

Most association professionals understand these risks and are cautious and even fearful of the media.  However, not being present in the media or not responding to journalists’ stories can be an equally risky approach.  Canadian association members look for their association leaders to manage their media reputation.  At the end of the day, associations were formed to be the voice of their members, and leaders need to step up to the plate or become road kill.

With the media landscape being more complex and competitive than ever, it is critical that association leaders have the tools to deal with media challenges and opportunities.  This association media session will equip association leaders with real insight in managing the media so that members are proud, media crises are solved and media and social media opportunities leveraged.

Learning Outcomes:

After attending this session, participants will be able to:

1. Understand how being the media voice of members can build long term membership

2. Acquire proven strategies for connecting with the media

3. Develop proven strategies for dealing with media crises


Governing Innovation       

Presenter: Dr. David Weiss, President and CEO, Weiss International
Sponsored by: Tourism London

A decade’s worth of executive surveys on innovation highlights a significant gap between what executives say they want and what their organizations deliver. 

Over eighty percent of executives surveyed believed innovation is important for their future success, but less than thirty percent are satisfied with their current level of innovation.  So why, despite all the talking, have the executives not given innovation the attention it requires and what is the role of Boards to contribute to the process of governing innovation?

Learning Outcomes:

1. What is the innovation gap and its root causes?

2. How can boards have an impact by governing innovation?

3. What are the four key elements that boards should focus to govern innovation effectively?

The Many Facets of Communication to Avoid Conflict with Your Volunteers
Presenter: Lori Gotlieb

Sponsored by: Tourism London

This session will focus on providing creative up to date content and engaging the participants in both discussions and problem solving solutions.  Communicating with volunteers is different than communication with members, and we will look at how communication fits into the volunteer management cycle.

The landscape of volunteerism is fast changing and we need to be on top of the many ways to communicate with our volunteers.  We work with volunteers/members from a variety of generations and their expectations and learning styles have changed drastically.  Communication is key to risk management, relationship building and succession planning and if we don't get it right we could lose our engaged members. 

We will look at communication styles, how our volunteers interpret information and best practices in volunteer management to be understood clearly.  We will discuss the pitfalls of communication with our volunteers and when and what form works best for your situation to avoid conflict.  We will also look at how to deal with difficult situations and how to minimize those scenarios.

Learning Outcomes:

1.  Embed the best practices in communication into our volunteer management cycle
2. Learn how our volunteers can grow through our communication strategies
3. Avoid negativity and conflict by focusing on strategies that will provide positive experiences for both the organization and the volunteers

Podcasting for Associations

Presenter: Donna Papacosta, Trafalgar Communications

Sponsored by: Tourism London

Learning to produce podcasts to promote events, to engage members and to market to new audiences can be an important addition to one’s communication arsenal.

Based on experiences from events and organizations large and small, you’ll learn why podcasts are gaining in popularity and how to produce a podcast (from a high level).

Learning Outcomes:

1.       Discover the details of what a podcast is.

2.       Learn to integrate podcasts into a communications plan.

3.       Begin to produce a simple podcast.


Enterprise Risk Management - Making it Manageable
Presenters: Lori Prospero, CAE,  Owl Child Care Services of Ontario and Julie Wilson, St. Joseph's Health Centre Guelph

Sponsored by: Caesars Windsor

Risk management is a necessary component of operations and oversight for all associations - big or small. Typically associations identify risks, but may not have written risk mitigation procedures or fail to address risks systemically. For others, risks are handled in a reactive manner - after the fact. Enterprise Risk Management provides associations with a proactive process to not only identify risks, but to assess their likelihood and severity, determine strategies to mitigate the risk and its impact and to monitor progress. Through Enterprise Risk Management, associations  will have a structured process for considering risks associated with: insurance protection, budget and capital planing, human resources, corporate governance, compliance requirements, information and technology, property, programs and services, reputation and many more. Through the use of Enterprise Risk Management, association leaders (staff and volunteers) will be able to mobilize resources quickly and effectively to minimize risk.

Learning Outcomes:

1. Identify the difference between risk appetite and risk tolerance;

2. Assess likelihood and severity of various risks;

3. Use Enterprise Risk Management to minimize the impact of risks and make sound business decisions.


Moving to a Competency-based Board
Presenters: Christine Lamothe, HRSG Human Resources and Cheryl Farrow,  CAE, Supply Chain Management Association

Sponsored by: Tourism Winnipeg

This session will be a co-presentation by a CBM (Competency-based Management) expert from HRSG and a member of CSAE from SCMA that led the transformation of the SCMA National Board from a representative governance model to a competency-based management model.

Cheryl Farrow President and CEO of Supply Chain Management Association will outline the rationale and reason behind the change from an elected board to a CBM board. She will talk about the rigour of the competency based management process as a talent management strategy for selection of Board Members and, the benefits and results of implementing this for the SCMA Board.

Christine Lamothe, Director of Competency-based Management Solutions at HRSG will talk about the approach and challenges in implementing a Competency-based Management framework for the SCMA board.  She will detail the methodology utilized to develop and implement competencies as well as the tools created for the selection process. Christine will showcase the Board competencies, competency profiles created for the different board roles. Part of this presentation will include a practical exercise where session attendees will learn more about competencies and the behavioural indicators used to assess SCMA Board Members.

Learning Outcomes:

1. Develop a comprehensive and cost-effective selection system to reliably, validly, and fairly assess  Board candidates

2. Use competency-based assessments to identify board members potential and capability to perform effectively in various roles

3. Create and use competency-based selection tools for conducting selection interviews, assessments and reference checks


Presenter: Stéphane Simard, CSP

Sponsored by: Tourism Winnipeg

You want to stand out and become a commitment generator?  Discover an approach adapted for everybody who has to lead a team and wants to ignite the burning desire to excel.

Themes explored:

  • How to improve communication and collaboration
  • How to create a more productive atmosphere
  • What to delegate and how?
  • What are the 52 forms of recognition that generate commitment
  • How to pilot your team

Learning Outcomes:

1.       Improve internal communication and collaboration

2.       Reduce turn-over rate

3.       Mobilize people

Stuff Happens but You Can Sleep Easy by Making Your Organization's Reputation Resilient
Presenter: Jacqui d'Eon, JAd'E Communications Ltd.

Sponsored by: Tourism Winnipeg

It doesn't take much for things to go off the rails - and with social media, it takes only seconds for the world to know about it. This interactive presentation will help you make your association reputation resilient - the ability for an organization to minimize disruptions and restore their reputation in the face of a crisis.

The presenter will share a framework to assess risk exposure and establish protocols to mitigate against reputation damage. The presentation will focus on using a framework to assess the reputation risks faced by participants’ organizations. Using real-life examples from a variety of crisis management experiences, participants will begin to build a risk profile for their organization that moves them toward their desired level of reputation resilience.

Learning Outcomes:  
Participants will learn how to make their organization's reputation resilient using a simple pragmatic approach: 

1. Assess the potential reputation risks facing their organization;
2. Develop mitigating strategies to avoid issues that could impact their reputation and
3. Recover with minimal impact if something happens.

CAE Case Studies

Presenters: Kathleen Cameron, CAE, Ottawa Safety Council, Stephen Gard, CAE, South Essex Community Council
Sponsored by: Tourism Winnipeg

Join 3 recent graduates of CSAE’s Certified Association Executive® (CAE) program to explore some of their success stories and the lessons they’ve learned as leaders in the association sector. Our panel of 3 CAEs will share case studies of projects they’ve realized within their own associations, what worked and what didn’t, and how the knowledge they acquired in the CAE program helped shape their behaviour and/or actions.

Learning outcomes:
1. Explore a variety of solutions to common challenges in the association sector
2. Benefit from an opportunity to share your own strategies
3. Discover tips and tricks from fellow participants in a highly interactive environment

Sponsorship 101 (a.ka. How to Launch a Successful Sponsorship Program From Scratch) 
Presenter: Marion Grobb Finkelstein, MarionSpeaks

Sponsored by: Tourism Winnipeg

Is your Association wondering how to launch a sponsorship program? Do you shudder at the thought of approaching potential sponsors? You're convinced of the benefits of sponsorship, you just feel overwhelmed and not sure where to begin. Marion's "Sponsorship PITCH System ™" will give you the step-by-step approach you've been looking for. Avoid costly mistakes and take away the mystery by using a proven road map. Marion will walk you through the initial steps of her system that will ensure your sponsorship program is founded on solid ground and proven principles.

This session isn't academic foo-foo talk. It's real-life examples, including yours, and it's presented by someone who's lived it. Marion Grobb Finkelstein literally "wrote the book" on Sponsorship when she was Director Communication of the "Support Our Troops" federal institution that offers morale and welfare programs to Canadian Forces members and their families. She penned the national "Sponsorship and Donation Policy" and developed and delivered the accompanying certification program implemented at CF Bases across Canada. She will share best practices of the industry and both wins and losses, so you can launch your successful sponsorship program and avoid the pitfalls.

Learning Outcomes:

1. Spot the difference between donation and sponsorship (it changes what you ask for and give)

2. Pick your "sponsorship properties"(bring your real-life examples)

3. Identify your perfect-fit potential sponsors (they actually WANT to hear from you)

Lead Unscripted 
Presenter: Jennifer Spear, Clean Slate Strategies

Sponsored by: Caesars Windsor