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PR for GR: How an effective communications plan can help secure advocacy wins

PR for GR: How an effective communications plan can help secure advocacy wins

How can you align your communications team's activities with your advocacy goals?
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7 Reasons Your Association's Brand Message may be an Epic Failure

7 Reasons Your Association's Brand Message may be an Epic Failure

John Kent delivers another valuable article on brand messaging for associations. Why do they fail and what can be done about it?
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Why You Should Convince Your Association’s CEO to Join Social Media

Why You Should Convince Your Association’s CEO to Join Social Media

As associations evolve and attempt to attract younger membership, the results of a recent survey should assist in convincing your CEO to join social media channels and engage your membership.
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6 Reasons to Focus on Association Branding and Marketing

6 Reasons to Focus on Association Branding and Marketing

John Kent provides valuable advice regarding the importance of association branding and marketing
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