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Know Your Audience: 7 Marketing Elements for Association Branding Success

Know Your Audience: 7 Marketing Elements for Association Branding Success

John Kent returns for his third installment on association branding. This time he discusses 7 marketing elements you need to be aware of for success
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Why You Should Convince Your Association’s CEO to Join Social Media

Why You Should Convince Your Association’s CEO to Join Social Media

As associations evolve and attempt to attract younger membership, the results of a recent survey should assist in convincing your CEO to join social media channels and engage your membership.
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6 Reasons to Focus on Association Branding and Marketing

6 Reasons to Focus on Association Branding and Marketing

John Kent provides valuable advice regarding the importance of association branding and marketing
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Your Timelines, They are a-Changin’

Your Timelines, They are a-Changin’

Lets look at how changes to Twitter and Instagram are going to affect your association's ability to effectively use these social media platforms.
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