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Archive by author: Michael MackayReturn

Michael MacKay currently works as the head of Sales & Marketing for Spongelab Interactive. He has over 15 years of training and sales experience in traditional retail, wholesale, software, manufacturing, IT and SaaS sales. As part of management teams, he has been directly involved in training both local and overseas staff, as well as holding region-wide training and educational sessions with his peers. He has worked with several corporations such as Mondelēz International, Starbucks Co., Indigo Books, and Rogers Communications establish, maintain and improve on a high level of knowledge and training through all levels of staff from entry level to the CXO level.

What is the Internet of Things? (And Why You Should Care)

What is the Internet of Things? (And Why You Should Care)

Michael Mackay discusses how the Internet of Things is already affecting associations and how it may continue to do so in the future while questioning if your organization is prepared
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Why Narrative is The Key to Training

Why Narrative is The Key to Training

Michael MacKay explains the value to association executives (and others) of sharing stories during the training process
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Self-Directed Learning and Training in the Not-For-Profit Sector

Self-Directed Learning and Training in the Not-For-Profit Sector

Michael MacKay of Spongelab Interactive explains how self-directed learning can best be employed within the association and not-for-profit sector
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