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Beyond membership dues and event sponsorships, has your organization looked more deeply into how eLearning might be a valuable non-dues-revenue channel? Or perhaps, you have decided to implement eLearning (or some other mechanism to monetize your organization’s knowledge), and the results are not exactly spectacular? I’ve written elsewhere about the business rationale and the alternatives for monetizing this knowledge via eLearning; in this post, it is all about implementation.
This week’s action plan: Many organizations have done some of these steps, but often not all. This week, choose the one item that is your weakest link. If you have a mature eLearning system, this might mean numbers 14 to 19. If you are just considering one for the first time, it may be the items at the top of the list.
Bonus #20: Make sure that you actually own or have properly licensed the content that you are putting within your system. Just because you have recorded a speaker’s webinar doesn’t mean that you have the right to put it into your system.
Randall Craig is the author of seven books, including Online PR and Social Media, Everything Guide to Starting an Online Business, and Digital Transformation for Associations. He has been helping organizations rethink their approach to marketing and engagement using digital since 1994
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