LinkedIn has long been known as the go-to place to showcase your individual skillsets. The spin-off of a great LinkedIn profile will also impact your association marketing by expanding your reach, allowing you to better show value to your membership and what your association offers to its industry.
But without a strong profile, you’re missing an opportunity. It’s not just making sure you have a professional photo and a punchy headline. There are many other important elements within a strong LinkedIn profile that you don’t want to miss – whether you’re looking to build your own brand, market your association or assist yourself in the job market.
Get to the top of search results
With roughly 450 million users, you may be surprised to hear that only 51 per cent of those users have complete profiles, and you’re 40 times more likely to receive opportunities through the platform with a complete profile. That’s because LinkedIn’s search algorithm pushes the most complete profiles to the top of its results, rewarding those who put in the effort.
The folks at Leasurejobs recently published an excellent infographic (below) that not only lists all of the essential elements you’ll need for that all-star profile rating, but also provides some of the lesser-known advanced features that will help you build your network. It also shows how to build an SEO-friendly profile that’ll make you easier to find outside of LinkedIn, on search engines.
Keeping active on LinkedIn
Even more importantly, once your profile is complete, remember, it’s up to you to use it. Here are a few tasks that you can add to your routine to keep you active:
- Post regular status updates: What are you excited about at your company right now? Share that. Share a link to a great project. It doesn’t even have to be your own – sharing the work of others builds great rapport and will entice them reciprocate. Just remember you’re not on a personal network like Twitter or Facebook – no one cares what you’re having for lunch or what your Halloween costume looked like.
- Check your notifications every day: In the top right corner of your screen, you’ll see all alerts relating to new messages, new connections, and who has interacted with your posts. Stay on top of those notifications, and be sure to engage others who have reached out to you. This may seem basic, but I’m continually amazed at how many people skip this step.
- Join groups and participate: There are like-minded people in your industry. Find the discussion forums they’re in, join those forums and participate. Make sure you’d doing this at least weekly. You can also reach out to members of those groups to build your contacts.
- Follow your members, potential members and company pages that are influencers in your industry: Once you have a decent stable of connections, your home feed will be filled with daily updates from this group. See what they’re up to, comment, encourage, and be a part of the conversation.
The ultimate Linkedin cheat sheet (CLICK FOR FULL SIZE)