How frequently does this happen to you or your association: you spend time creating social media content for your following, you post it, and it seems only to reach a small portion of your fans. This isn’t a problem only you are having—everyone online is. It is the result of social media algorithms controlling the flow of social media feeds.
In my roles as a digital marketing expert, keynote speaker, and professor of digital media, I help individuals and organizations drive business through their online presence and digital marketing. So, let’s talk social.
Algorithms = Rules
Algorithms are back-end codes built into programs and social media tools to select content in our feeds, internet searches, and ads that reflect what we want to see. These algorithms are constantly changing and have a huge impact on how businesses and associations are using social media. Many social media accounts have thousands (or even millions of followers) but only reach a small portion of their fan base.
Getting to know the algorithms is the first step in ensuring your content gets further on the internet and ends up in front of your fan base. You might be wasting your efforts creating great social media content if nobody sees it. Knowing these coded rules will help you understand why people see certain things in their feeds, how current events impact your content getting through to people, and how to generate better social media content your fans will see and love while staying genuine to your brand.
Creating Buzz for Your Brand on a Budget
In my presentation at the CSAE Conference in Ottawa, we will be going through all the algorithm rules in a fun way, pulling examples from other brands that are having problems online, and examining internet conundrums that have gone viral like memes. This workshop will challenge your thinking in terms of what “meaningful” social media content might be and push your boundaries on what you can and cannot post on social media. We will be examining how even using a small budget of $30 can have a huge impact on your social media game, especially when you get to know your social target markets.
And we will be, of course, doing it all with a splash of Game of Thrones.