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Ever wonder how your email marketing stacks up to your peers in the association world? The folks at Informz recently produced a 24-page whitepaper that highlights in-depth email marketing statistics for associations.
Keep in mind that these numbers represent a global reach, as metrics are from more than a billion emails sent in 2015 by associations in the United States, Australia, New Zealand, Canada and the U.K. Spam laws are different across the countries involved, so this will affect metrics like open rates. However, there are some very interesting trends that have either popped up or been confirmed in 2016.
Here are my top eight snippets from the report.
Steven Chester a 15 ans d’expérience en journalisme, en particulier dans les domaines de la rédaction et de l’édition. C’est un expert en médias sociaux, en contenu en ligne, ainsi qu’en développement d’infolettres.
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