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Now that we’ve identified your social media goals, it’s time to figure out which platform is best for your association.
Start with the big three: Facebook, Twitter, and LinkedIn. Using the search feature, look into each platform and search out industry terms, names of companies you’re interested in, member organizations, and any competing or similar-focused groups.
Here are some tips to make that audience intelligence count:
Now gauge which platform has the most of the above, then rank which platform(s) deserve the most attention.
Next up, we’ll talk about that all-important content strategy.
Steven Chester a 15 ans d’expérience en journalisme, en particulier dans les domaines de la rédaction et de l’édition. C’est un expert en médias sociaux, en contenu en ligne, ainsi qu’en développement d’infolettres.
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