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Perhaps you’ve finally decided that “now’s the time” to get your association started on social media, or maybe you’re cringing at the thought of logging in to your Twitter account that hasn’t been touched in months.
If this is the place you’re in, it’s time to reassess what your social media goals are and get your association to its social media starting point. Your goals could be just one or all of the below. In the case of the latter, take the time to rank the order of importance of each.
If all of this seems too daunting, consider utilizing an agency to outsource your strategy, and they’ll invest the time required to keep your channels afloat, and hopefully expand your reach. Be sure to that agency works with you, rather than for you. It’s your voice that’s being represented, so be sure to remain in control of your online avatar.
Steven Chester a 15 ans d’expérience en journalisme, en particulier dans les domaines de la rédaction et de l’édition. C’est un expert en médias sociaux, en contenu en ligne, ainsi qu’en développement d’infolettres.
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