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By Randall Craig
There are many reasons why an investment in social media makes sense (community-building, engagement, retention, event marketing, etc.), but precious little about why it may not. After advising on digital strategy and online engagement for over 23 years, here are 23 reasons why you should skip social media:
This week’s action plan: While these are great reasons to skip social media, the list also serves as great criteria for how to do it well. This week, use this as a checklist: what is your organization doing, and what is it missing?
Randall Craig is the author of seven books including the Online PR and Social Media, the Everything Guide to Starting an Online Business, and Digital Transformation for Associations. He has been helping organizations rethink their approach to marketing and engagement using digital for 23 years. Which means next year he will need to add at least one more item to this list.
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