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Just getting back from a two-day web marketing conference in Niagara Falls, where there was one stand-out session from video marketing Mother of Dragons and social media star Sunny Lenarduzzi that has a great application for association professionals – and anyone looking to improve their video engagement. (While the trip to one of Canada’s natural wonders may sound like a blast, keep in mind I was taking one for the team here, as I still haven’t seen Sunday’s episode of Game of Thrones.)
Here are five insights from a stellar session:
Since the brain processes visuals 60,000 times faster than the time it takes for it to process text, and 65 per cent of the population are visual learners, it’s time to start thinking about video marketing for your association if you haven’t already.
So, how do your source content that your members want to see? Here are three simple places to start, says Lenarduzzi:
So, we’ve reached our conclusion of this week’s episode. If anyone needs me, I’ll be hiding under my desk trying to avoid spoilers.
Steven Chester a 15 ans d’expérience en journalisme, en particulier dans les domaines de la rédaction et de l’édition. C’est un expert en médias sociaux, en contenu en ligne, ainsi qu’en développement d’infolettres.
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