When I first joined CSAE, I didn’t quite understand the difference between the Association Executive and Business Member categories. However, over the years I have made it a priority to understand the differences and, most importantly, see the similarities and opportunities for partnerships.
The CSAE Business Member, in essence, provides a product or service with direct benefit to an Association. CSAE provides regular face-to-face opportunities to forge relationships, trust, and allow fellow members to get to know one another.
As a Business Development Manager with Meetings and Conventions Calgary, I needed to find a way to connect with associations to educate them on the services I can provide. I not only joined CSAE as a Business Member but jumped in with both feet to volunteer and become a visible and trusted member. This created multiple opportunities to learn more about how associations operate and understand what they are looking for in a business partner.
The value in doing business with a CSAE Business Member is quite clear: work with someone that you know, trust, and has taken the time to get to know how associations work. Relationships fostered at CSAE provide the framework for trusted opportunities for both Association Executives and Business members alike. Doing business with Business Members provides an opportunity to deal with suppliers that understand your association’s needs.
If you are not already an Association Executive or Business Member of CSAE, consider joining. There are plenty of advantages for doing so.