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Learner's Digest September 2019: Too Cool For School?

Learner's Digest September 2019: Too Cool For School?

Welcome to the time of year where virtually every piece of advertising is imploring you to go back to school — or at least to buy yourself some snazzy school supplies because nothing says "growth mindset" like a fresh notebook and a shimmery new pen. And just because you graduated five, 10 or even 40 years ago, doesn't mean it's too late to keep learning. The CAE® program provides a truly unique opportunity for busy association professionals. Offered online, this self-paced program gives adult learners the flexibility to succeed academically while working full time. This is, after all, the only Canadian professional designation built specifically with you in mind! Join the more than 600 association professionals from across the country who have already earned their CAE®, Don't wait for winter to get started on your CAE® journey. Truly, the only downside to signing up today is that your fellow students won't get to admire your new school supplies.
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Danielle Lamothe
Vice President, Learning and Innovation

 All About CAE® Certification
The CAE® program is enriched by passionate facilitators who help professionals achieve their goals. Leon Mills, CAE, course facilitator for CAE® 100, says this about the program:

"In today’s fast changing world of association governance and management, the most important and ongoing challenge for association leaders is to ensure relevancy for members and managing their expectations. I believe that earning the CAE® designation will enhance a person’s overall personal and professional growth, and help them to become high performance executives. By extension, this will also help their associations to become high performance and able to meet members expectations now and for the future."

The fall 2019 term started yesterday, but you still have until the end of this week to sign up!

Not sure if the CAE® program is for you? Get a free trial! 
For more information, contact Eve Mechici at eve@csae.com
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Decode Technology at the CSAE 2019 Conference & Showcase
As technology evolves, our ability to learn more about our members and prospects evolves. But machine learning and big data are intimidating concepts for many in the association sector. Join Yousif Hassan from Innovexa to understand how your association can take advantage of these tools. Learn more.

Check out all the sessions here.

Haven't registered yet? Click here.

 Learn @ Associations Connect
Associations Connect is the online community for association and not-for-profit professionals of Canada. This robust platform offers many learning opportunities in the form of: Visit Associations Connect today to benefit from the brain trust and spirit of collaboration available across the sector, at your fingertips.

 Upcoming Events
 Insights Webinars: FREE for CSAE Members

The State of Marketing Automation for Associations

with Vivian Swertinski, Higher Logic
September 26, 2019
1:00pm - 2:00pm EDT

Join us for a webinar to hear the top goals, successes and challenges associations experience with marketing automation, and the role of marketing automation in your overall strategy.
This session covers:                                                                                              
  • Driving forces behind the use of marketing automation?
  • Real-life examples from association’s successfully leveraging automated campaigns
  • Future predictions for association member and non-member engagement

Sponsored by:



 In-person Events

October 22nd - Vancouver | November 19th - Ottawa

Governance Forum

with Dr. David Weiss

This one-day session for CEOs and boards is like your own board retreat without all the planning! Dr. Weiss leads this full-day intensive session to help chief staff officers and their board set themselves up for success. Help your board clarify their roles in contributing to the organization's strategic direction and high performance. You'll leave the session with tools and knowledge you can put into place right away.


  1. The board's accountability in the development of a strategy in collaboration with senior management.
  2. How boards can contribute value by identifying potential areas that require innovation and help in developing an innovation plan.
  3. How senior management should track the achievement of the strategic plan (and course correct as appropriate) and meaningfully engage the board in this process.
  4. How the board and senior management  can assess themselves in their responsibilities towards strategy and innovation.

Sponsored by:


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Dr. David Weiss FCTDP, ICD.D
President & CEO
Weiss International
October 22, 2019 
Vancouver, BC
Register (scroll down to the Governance Forum tabs)
Tickets are sold separately from conference passes
November 19, 2019
Ottawa, ON
Learn More 
February 24-25 - Toronto | February 27-28 - Calgary

The 2020 Symposium for Chief Staff and Chief Elected Officers

with Glenn Tecker & Donna French Dunn

This focused 2-day symposium sets chief staff and their new board leaders on the path to a productive working relationship. You’ll help set priorities for your organization and establish some common ground for joint leadership. Join us to find out why so many association leaders make this an annual commitment to success!

• Contemporary association leadership
• The board's role in oversight
• Knowledge-based decision-making
• Leading culture change

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Glenn Tecker,
Chairman & Co-CEO 
Tecker International LLC
February 24 - 25, 2020
Toronto, ON 
February 27 - 28, 2020 
Calgary, AB

 Network Events
Boost Your Career with the Psychology of Networking
September 27, 2019
Edmonton, AB

Are you capturing the full potential value of your own social and professional networks? Join us for the psychological science of networking and learn tips and tricks from clinical psychologist Dr. Judi L. Malone and your peers – while enjoying a networking luncheon!

Learn More and Register
Trends in Association Management
September 19, 2019
Winnipeg, MB

Join this interactive session to learn about the challenges faced by 10 national and provincial associations and what's being done to address these. Come prepared to discuss leadership, governance, competition, sponsorship, and conference and tradeshows.

Learn More and Register
 British Columbia
2019 Annual Holiday Luncheon
November 26, 2019
Vancouver, BC
2019 Annual Awards Recognition Dinner and Annual Update Meeting
October 2, 2019
Toronto, ON

Annual Holiday Season Reception and Dinner
December 2, 2019
Toronto, ON
Courageous Governance: A PDX Workshop
November 13, 2019
Toronto, ON

CSAE Trillium Winter Summit
February 6 - 7, 2020
Alliston, ON

Association Day: Explore the Opportunities
September 25, 2019
Ottawa, ON

Tips and Tricks: Things to Think About with Regards to Your Trademarks
October 9, 2019
Ottawa, ON
Tête-à-Tête Tradeshow 2020
January 29, 2020
Ottawa, ON

Selected Articles

How can you align your advocacy goals with your communications team's activities? Find out here.  

A good website will make your members coming back for more. Read this article to learn how you can give your members reasons to come back.
Good hiring practices need not be a luxury for associations and not-for-profits. Learn four tweaks you can make today to attract high-performing candidates. 



The Imperfect Board Member: Discovering the Seven Disciplines of Governance Excellence by Jim Brown

Excerpt: "When my partner and I began our consulting practice in the 1990s, most people had no idea what the word governance even meant. Typically, CEOs and executive directors considered the board to be a necessary nuisance. Neither board members nor senior executives considered board coaching or director development to be of consequence. Indeed, there seemed to be a stigma that accepting any such service would tantamount to admitting they were not qualified to be at the board table."

This feature publication is available at a 10% discount till September 30th!

Buy The Book

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The ROI of Membership: Today's Missing Link For Explosive Growth by Ed Rigsbee


Excerpt: "For organizations that excel at member recruitment, this book provides the proverbial grinding stone for sharpening the axe. If you are an executive, staff person, or volunteer leader at this kind of an organization, even you will be challenged with the intent to improve. However, if you are involved with an organization that is stagnant, bleeding or even hemorrhaging members, this book will be your comprehensive guide for completely reversing your situation."

This feature publication is available at a 10% discount till September 30th!

Buy The Book

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learner's digest


Learner's Digest



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